Media and Convergence Management

Chapter 1 Introduction

Chapter 2 Business Modelling and Convergence

Chapter 3 Managing the Convergence of Industries: Archetypes for Successful Business Models

Chapter 4 The Internet and the Value Chains of the Media Industry

Chapter 5 Media Convergence and Convergence Strategies in Human Resource Management

Chapter 6 Convergence and Controlling

Chapter 7 Convergence in Global Markets: The Great Standardization Versus Localization Debate Is (Finally) Put to Rest

Chapter 8 A Process for Managing the Re-convergence of Marketing Functions

Chapter 9 Cross-media Advertising: Brand Promotion in an Age of Media Convergence

Chapter 10 Managing Brands in a Converging Media Environment

Chapter 11 Convergence and Consumer Behavior

Chapter 12 Media Convergence and Media Multitasking

Chapter 13 Conceptualizing Audiences in Convergent Media Environments

Chapter 14 The Interplay of Technology Development and Media Convergence: Examples

Chapter 15 Technology, Convergence, and the Internet of Things

Chapter 16 Towards a Better Understanding of Mobile Marketing: Theoretical Construction of Ubiquity

Chapter 17 Convergence, Crisis and the Digital Music Economy

Chapter 18 Media Development and Convergence in the Music Industry

Chapter 19 Convergent Journalism—Newsrooms, Routines, Job Profiles and Training

Chapter 20 The Many Faces of Interactivity in Convergent Media Environments. Assessing Uses and Effects of Interactivity from a User and Management Perspective

Chapter 21 Convergence and Corporate Social Responsibility: The Need for Using a Networking Concept for Stakeholder Management

Chapter 22 Regulating Media Convergence: Supranational and Global Paradigms

Chapter 23 New Competencies for the Future: How Changes and Trends In Media Convergence Demand New Skills From The Workforce