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Mendeley readers
| Title |
Praxisorientiertes Online-Marketing
|
|---|---|
| Published by |
Gabler Verlag, October 2011
|
| DOI | 10.1007/978-3-8349-6774-9 |
| ISBNs |
978-3-83-492226-7, 978-3-83-496774-9
|
| Authors |
Kreutzer, Ralf T. |
Mendeley readers
The data shown below were compiled from readership statistics for 422 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | <1% |
| Unknown | 420 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 181 | 43% |
| Student > Master | 101 | 24% |
| Student > Postgraduate | 8 | 2% |
| Researcher | 7 | 2% |
| Professor | 4 | <1% |
| Other | 10 | 2% |
| Unknown | 111 | 26% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 165 | 39% |
| Economics, Econometrics and Finance | 68 | 16% |
| Computer Science | 35 | 8% |
| Social Sciences | 10 | 2% |
| Psychology | 9 | 2% |
| Other | 18 | 4% |
| Unknown | 117 | 28% |