↓ Skip to main content
What is this page? Embed badge

The 1980’s: A Decade of Marketing Challenges

Overview of attention for book
Cover of 'The 1980’s: A Decade of Marketing Challenges'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Retailers and Energy Conservation- A Second Look
  3. Altmetric Badge
    Chapter 2 A Comparative Analysis of Select Channel Management Practices in Firms from Five Industry Groups
  4. Altmetric Badge
    Chapter 3 Swap Meets—Fun and Profit: The Retailing Institution of the 1980s
  5. Altmetric Badge
    Chapter 4 Using the Price/Quantity Model to Indicate Power in Marketing Channels
  6. Altmetric Badge
    Chapter 5 Demand Characteristics as Determinants of Behavior: An Unconscious Effect
  7. Altmetric Badge
    Chapter 6 Determining the Salience of Relevant Referents
  8. Altmetric Badge
    Chapter 7 The Effects of Time on the Stability of the Determinants of Intention
  9. Altmetric Badge
    Chapter 8 Key Dimensions of the Neighborhood Store Image
  10. Altmetric Badge
    Chapter 9 Information Seeking Strategies for an Innovative Product within the Husband-Wife Dyad
  11. Altmetric Badge
    Chapter 10 Decision-Making Influence of Husband and Wives within Older Family Dyads: A Study of the Decision to Purchase Vacation Travel
  12. Altmetric Badge
    Chapter 11 Conceptualizing Elderly Buyer Behavior
  13. Altmetric Badge
    Chapter 12 White/Blue Collar Class Status and Customers’ Preference and Usage Behavior Toward Banking Methods: An Attitude Orientation
  14. Altmetric Badge
    Chapter 13 The Differential Impact of Beliefs on Intentions to Try and Intentions to Adopt Cigarettes
  15. Altmetric Badge
    Chapter 14 Contrasting Customer Preceived Store Image with Management’s Self Perception: A Diagnostic Approach
  16. Altmetric Badge
    Chapter 15 Examining Social Setting and Product Reference via Conjoint Analysis An Empirical Study of Restaurant Patronage
  17. Altmetric Badge
    Chapter 16 A Preliminary Investigation of Perceived Risk Differences in the First Order and Second Order Retai1 Markets
  18. Altmetric Badge
    Chapter 17 Industrial Consumer Behavior: Toward an Improved Model
  19. Altmetric Badge
    Chapter 18 C.B.U. New Non-Food Product Adoption Decisions
  20. Altmetric Badge
    Chapter 19 Integer Coal Programming for Media Selection in the Industrial Electronics Market: Ameliorating Conflicting Management Preferences
  21. Altmetric Badge
    Chapter 20 Norwegians and the Common Market
  22. Altmetric Badge
    Chapter 21 U.S. Export Trading Company: A Model of Export Promotion in the 80’s
  23. Altmetric Badge
    Chapter 22 Information Use Behavior of Smaller Nonexporting Firms: An Empirical Study
  24. Altmetric Badge
    Chapter 23 A Study of the Perceptions of Selected Small Massachusetts Manufacturers Toward Exporting
  25. Altmetric Badge
    Chapter 24 The Decision to Discontinue Exporting: The Experience of the Smaller Manufacturing Firm in the Southeastern United States
  26. Altmetric Badge
    Chapter 25 Marketing Alternatives to Interventionism
  27. Altmetric Badge
    Chapter 26 Dial Your Successful Small Business Marketer: The Classroom Telephone Interview
  28. Altmetric Badge
    Chapter 27 A Multiple Discriminant Analysis Prediction of Performance in Principles of Marketing
  29. Altmetric Badge
    Chapter 28 Exploring College Student Satisfaction A Multi-Attribute Approach
  30. Altmetric Badge
    Chapter 29 Using Experiential Exercises to Teach Professional Selling
  31. Altmetric Badge
    Chapter 30 International Marketing Seminar for University Students and Business Practioners
  32. Altmetric Badge
    Chapter 31 Dimensions of Career Choice Considerations for Male and Female Business Students
  33. Altmetric Badge
    Chapter 32 The Importance of Consumer Behavior Compared to Other Business Courses
  34. Altmetric Badge
    Chapter 33 Frequent vs. Infrequent Flyers: An Example of Perceptual Segmentation
  35. Altmetric Badge
    Chapter 34 Women Comprise Unlimited Sales Talent Pool but Need Special Leadership
  36. Altmetric Badge
    Chapter 35 Assessing Consumer Preferences for Live Music
  37. Altmetric Badge
    Chapter 36 Determinants of Retail Salespeople’s Role Conflict and Ambiguity
  38. Altmetric Badge
    Chapter 37 Cost Effectiveness of Marketing Channels Used by the Property and Liability Insurance Industry
  39. Altmetric Badge
    Chapter 38 Logistics Modeling in the 1980’s: A Decade of Challenges
  40. Altmetric Badge
    Chapter 39 Psychographics: Valid by Definition and Reliable by Technique
  41. Altmetric Badge
    Chapter 40 Market Segmentation: A New Look at an Old Topic
  42. Altmetric Badge
    Chapter 41 Using a Marketing Methodology to Measure Accounting Goodwill
  43. Altmetric Badge
    Chapter 42 The Consumer Socialization Process in the Child-Youth Market and Its Strategic Implications for Retailers
  44. Altmetric Badge
    Chapter 43 Sex Roles in Advertising: Additional Evidence
  45. Altmetric Badge
    Chapter 44 Multiple Regression Analysis as a Retail Site Selection Method: An Empirical Review
  46. Altmetric Badge
    Chapter 45 An Empirical Examination of the Influence of Job Characteristics on Salesperson Motivation
  47. Altmetric Badge
    Chapter 46 Licensing: A Marketing Bonanza?
  48. Altmetric Badge
    Chapter 47 An Assessment of the Significance of Impulse Purchasing for Convenience Store Retailers
  49. Altmetric Badge
    Chapter 48 A Comparison Via Replication Analysis of Predictive Models of Real Estate Selling Prices, Multiple Correlation Weights Versus Simple Correlation Weights
  50. Altmetric Badge
    Chapter 49 The Convergent Validity of Selected Methods of Determinant Attribute Identification: Some Preliminary Findings
  51. Altmetric Badge
    Chapter 50 Semantic Quantification: A Cross-Cultural Perspective
  52. Altmetric Badge
    Chapter 51 Task Complexity in Conjoint Vignettes: Some Empirical Findings with Marketing Implications
  53. Altmetric Badge
    Chapter 52 Sequence, Pole and Context Effects in Similarities Ratings
  54. Altmetric Badge
    Chapter 53 Microcomputer Support for Small Business Marketing Information and Research
  55. Altmetric Badge
    Chapter 54 A longitudinal Study of the Stability of Psychographic Dimensions
  56. Altmetric Badge
    Chapter 55 The Quality Perceptions of U.S. and Foreign Cars in the U.S. and Japan
  57. Altmetric Badge
    Chapter 56 Obesity and Social Marketing an AID Approach to Segmentation
  58. Altmetric Badge
    Chapter 57 Location as a Factor in the Marketing of Physicians’ Services
  59. Altmetric Badge
    Chapter 58 How the Health Care Industry Can Learn from Marketing Mistakes that Businesses Make
  60. Altmetric Badge
    Chapter 59 Preventive Health Care: A Marketing Approach
  61. Altmetric Badge
    Chapter 60 Corrective Advertising: The Canadian Situation
  62. Altmetric Badge
    Chapter 61 A Simulation Study of the Relationship Between Advertising and Seller Concentration
  63. Altmetric Badge
    Chapter 62 Comparative Analysis of Advertising Agency Systems in Multiple Environments
  64. Altmetric Badge
    Chapter 63 The Use of Blacks in Magazine Advertising: Some Changes in the 1970 to 1980 Period
  65. Altmetric Badge
    Chapter 64 An Experimental Investigation of Sex Differences in Recall of Verbal versus Visual Advertising Stimuli: A Content Analysis Approach
  66. Altmetric Badge
    Chapter 65 A Standardized Measure of Sex Role Prescriptions
  67. Altmetric Badge
    Chapter 66 Some Correlates of Consumer Dissatisfaction with Retail Complaint Handling Performance
  68. Altmetric Badge
    Chapter 67 The Effects of Corrective Advertising on Company and FTC Images
  69. Altmetric Badge
    Chapter 68 Nutrition Labeling: An Evaluation of Consumer Attitudes
  70. Altmetric Badge
    Chapter 69 Competition Between Original Brands and Generics in Pharmaceuticals: Analysis and Policy Implications
  71. Altmetric Badge
    Chapter 70 Needed: A Rational American Maritime Policy for Trade and for Defense
  72. Altmetric Badge
    Chapter 71 Modeling and Forecasting Sales After a Major Market Change
  73. Altmetric Badge
    Chapter 72 Poisson Forecasting Models: An Introduction
  74. Altmetric Badge
    Chapter 73 The Education of the Young Consumer: A Children’s Viewpoint
  75. Altmetric Badge
    Chapter 74 Who’s in the Promotion of Public Signs
  76. Altmetric Badge
    Chapter 75 Product Safety Regulations and Product Liability Actions: An Empirical Analysis
  77. Altmetric Badge
    Chapter 76 LAFTA and the U.S. Firms
  78. Altmetric Badge
    Chapter 77 Forecasting of Consumer Behavior under Uncertainty
  79. Altmetric Badge
    Chapter 78 The Impact of Changing Products Liability Laws on Channel Members
  80. Altmetric Badge
    Chapter 79 Decision Makers in Smaller Sized Firms
  81. Altmetric Badge
    Chapter 80 The Effect of Advanced Written Notification on Mail Survey Response and Item Omission Rates
  82. Altmetric Badge
    Chapter 81 The Applicability of Social Judgment Theory to Advertising
  83. Altmetric Badge
    Chapter 82 Human Values and Use of Time
  84. Altmetric Badge
    Chapter 83 A Perspective on Appropriate Technology Transfers Problems and Propositions
  85. Altmetric Badge
    Chapter 84 Comparison of the Market Structure of Lebanon before and after the Civil War of 1975
  86. Altmetric Badge
    Chapter 85 Conjoint Measurement of Mail Survey: An Empirical Investigation of Alternative Instruments
  87. Altmetric Badge
    Chapter 86 The Need for Product Adaptation to Meet Changing Consumer Purchase Intentions in the 1980’s - The Automobile - A Case Study
  88. Altmetric Badge
    Chapter 87 Foreign Direct Investment in the U.S. - Strategic Problems and Issues
  89. Altmetric Badge
    Chapter 88 Retail Thieves: By Their Tricks Ye Shall Know Them
  90. Altmetric Badge
    Chapter 89 The Non-Avallability of Advertised Specials: Grocery Shopper Attitudes vs. Food Chains Executive Opinions
  91. Altmetric Badge
    Chapter 90 Commercial Banks and Caribbean Trade
  92. Altmetric Badge
    Chapter 91 Retail Education: Bridging the Gap
  93. Altmetric Badge
    Chapter 92 The Deviant Consumer: Problems, Prospects, and Priorities for Management Action and Marketing Research
  94. Altmetric Badge
    Chapter 93 Retailing in the 1980’s: A Buyer’s Perspective
  95. Altmetric Badge
    Chapter 94 French Students’ Perception of Success Criteria in a Marketing Career
  96. Altmetric Badge
    Chapter 95 Marketing and the New Woman
  97. Altmetric Badge
    Chapter 96 The Next Fifty Years for Marketing in Latin America: Prospects, Developments, and Predictions
  98. Altmetric Badge
    Chapter 97 A Study of Consumer Perception of the Service/Producer Unity Concept
  99. Altmetric Badge
    Chapter 98 Response and Item Omission Rates for Format Justified Questionnaires
  100. Altmetric Badge
    Chapter 99 Response Quality of Confidential and Complex Questions
  101. Altmetric Badge
    Chapter 100 A Segmentation Approach to the Mexican-American Market
  102. Altmetric Badge
    Chapter 101 Positioning: Some Conceptual Observation with an Illustration
  103. Altmetric Badge
    Chapter 102 The Major (Largest? Best?) Consumer Markets - Where Are They?
  104. Altmetric Badge
    Chapter 103 Government Procurement Policies: An Invisible Barrier to US Exports in the 1980’s
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

twitter
1 X user

Readers on

mendeley
3 Mendeley
Summary X
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
The 1980’s: A Decade of Marketing Challenges
Published by
Springer International Publishing, April 2015
DOI 10.1007/978-3-319-16976-7
ISBNs
978-3-31-916975-0, 978-3-31-916976-7
Editors

Bellur, Venkatakrishna V.

View on publisher site
X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
 Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 1 33%
Unknown 2 67%
Readers by discipline Count As %
Design 1 33%
Unknown 2 67%

This page is provided by Altmetric.