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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

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Cover of 'Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference'

Table of Contents

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    Book Overview
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    Chapter 1 An Empirical Assessment of Educator and Practitioner Perceptions: Implications for Marketing Research Education
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    Chapter 2 An Experiential Approach: A Mentoring Program to Promote Hands-On Experience in Professional Selling
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    Chapter 3 The Use of Journaling As a Learning Technique In Consumer Behavior Education
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    Chapter 4 Teaching Promotion and Integrated Marketing Communications
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    Chapter 5 Perceptions of the Contribution of Femininity to the Performance of Traditionally Masculine Selling
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    Chapter 6 The Impact of Family Constellation Upon Salesperson-Customer Interaction: A Theoretical Application
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    Chapter 7 Sales Ethics: Are There Gender-Related Differences In the Ranks of Potential Salespeople?
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    Chapter 8 Characteristic Effects of Display Difficulty On Information Processing
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    Chapter 9 Effects of Involvement, Visual Stimuli, and Verbal Imagery on Recall
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    Chapter 10 Perceived Quality for a Symbolic Product: An Empirical Investigation
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    Chapter 11 Theory Building from the Quantitative Analysis of Qualitative Information
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    Chapter 12 Fuzzy Logic and Marketing: A Simple Introduction
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    Chapter 13 Logical Empiricism: Assumptions, Language, Activities, Products, Goal, and Theory Creation
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    Chapter 14 Marketing Educational Services to Returning Adults
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    Chapter 15 Why Do Spectators Go to the Game?
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    Chapter 16 Relationship Marketing and Services Advertising
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    Chapter 17 Evaluating Shrinkage in the Retail Environment: Examples of Current Prescriptive Control Methods by Leading Ret Allers
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    Chapter 18 The Influence of Consumer Religiosity and Religious Affiliation on Sunday Shopping
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    Chapter 19 The Effects of Perceived Time Pressure on Relative Shopping Time and Expenditures
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    Chapter 20 Atmospheric Research: Past, Present and Future Directions
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    Chapter 21 A Comparison of TV Ads Aimed At the General U.S. Market, The U.S. Hispanic Market, and the Mexican Market
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    Chapter 22 Comparing consumer preferences in two european countries: a partially-individualized conjoint analysis
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    Chapter 23 Ethical Perceptions and Customer-Orientation of Taiwanese Automobile Sales Companies
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    Chapter 24 Consumer Preferences of Fast-Food Outlets in the U.S. and Canada: A Comparative Study
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    Chapter 25 An Evaluation of Alternative Segmentation Strategies in Standard Industrial Products Markets
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    Chapter 26 The Marketing Planning and Implementation Interface: Some Empirical Evidence
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    Chapter 27 Economics, Intuition and Budgets: The Theory of Constraints Alternative
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    Chapter 28 Strategic and Tactical Curriculum Assessment: A Case Study in Development
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    Chapter 29 Awareness, Timing and Reasons for Choosing Marketing As a College Major
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    Chapter 30 An Exploratory Investigation of Students’ Perceptions of Psychological Climate and Trust in Higher Education
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    Chapter 31 Finding TIMES in Household Technologies
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    Chapter 32 Toward an explanatory model of retail crowding
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    Chapter 33 Market Segmentation By Contextual Meaning: An Application to the Market Supporting Physical Activity
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    Chapter 34 The Business of Entertainment Marketing Research: Predicting Composite Audience Profiles and Consumer Perceptions of Major Recording Artists
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    Chapter 35 Perceptions of Ethical Problems among Advertising Executives in Chile: a Replication of a U.S. Study
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    Chapter 36 Manufacturing Executives’ Views of Competitive Challenges That Affect International Trade
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    Chapter 37 Competition in Executive Education: A Global Marketing Perspective
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    Chapter 38 Business Performance Outcomes of Service Quality: A Conceptual Model
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    Chapter 39 Kaisen: Development and Managerial Use of A Multiple-Item Measure of Employee Perceptions of Quality Improvement Efforts
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    Chapter 40 An Exploratory Analysis of the Role of Gender in the Development of Buyer-Seller Relationships
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    Chapter 41 Effects of Acculturation on Immigrant Consumers’ Perceptions of Advertisements
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    Chapter 42 The role of Public Relations Managers in Consumer PRODUCTS Companies in Great Britain, Ireland, France and Greece: A Comparison Study of Demographic Individual Characteristics and Job-Related Attitudes
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    Chapter 43 The Role of Women in Television Advertising in Great Britain: A Content Analysis
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    Chapter 44 Another Look at Retail Diversification: Some Evidence and Some Contradictions
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    Chapter 45 Another Look at Retail Diversification: Some Evidence and Some Contradictions
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    Chapter 46 Effects of Realistic Job Information and Interviewer Affect on Retail Employee Turnover
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    Chapter 47 Total Quality Management and the Sales Organization: Integrating the New Business Philosophies
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    Chapter 48 Differentiating HMOs through Customer Retention Strategy: An Empirical Examination
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    Chapter 49 Customer Satisfaction and Customer Retention: An Examination of Small Businesses and Their Banks in the UK
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    Chapter 50 Restaurant Service Failure and Recovery Analysis
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    Chapter 51 Automobile Recall Data Treatment: Trend Analysis and Purchase Impact
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    Chapter 52 Turnover Intentions of Marketing Managers
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    Chapter 53 Using a Marketing Approach to Improve Congregational Worship
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    Chapter 54 Third Party Endorsement Via Evaluative Certification As a Method For Increasing Mail Survey Response Rates: A Field Experiment
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    Chapter 55 Where, When and How to Teach Integrated Marketing Communications
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    Chapter 56 Comparing Forecasting Behavior Between Industrial-Product Firms and Consumer-Product Firms
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    Chapter 57 Personal Stake As a Causal Determinant of Influence Tactics in Industrial Buying
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    Chapter 58 The Influence of Business Concentration on Movement Away From Declining Markets: A Study of Ohio-Based Defense Firms
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    Chapter 59 The Natid Scale: Construction of a National Identity Scale for Application in International Marketing Research
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    Chapter 60 Country-of-Origin and Technology Level Effects on Product Preferences: A Pilot Response Surface Investigation
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    Chapter 61 A Methodological Assessment of Empirical Studies in Cross-Cultural Advertising
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    Chapter 62 Social Control in Marketing Channel Systems
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    Chapter 63 The Activation Process of Theory of Power: An Integrative Framework for Power in the Channels Setting
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    Chapter 64 Incentives and Welfare Implications of Recycling In the Reverse Channel of Distribution
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    Chapter 65 Enhancing Team Building and Presentation Skills: A Team Case Presentation Approach
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    Chapter 66 Recruitment Without Responsibility: The Problem of Sojourner Adaptation
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    Chapter 67 Grammatical Errors in Ad Copy: Effect on Attitude Towards the Ad and Recall
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    Chapter 68 Popular Musicin Advertising: Does Popular Music In Advertising Influence Consumption Choices?
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    Chapter 69 A Preliminary Study of the Promotional Implications Associated With the Influence of Divergent Probability and Consequence Levels on Risky Consumer Decisions
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    Chapter 70 The Moderating Effects of Belief Strength, Involvement, and Self-Monitoring on the Role of Anticipatory Self-Evaluation in Consumer Purchase Motivation
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    Chapter 71 Hispanics at The High Arts: In Search of a Culturally Relevant Attendance Experience
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    Chapter 72 A Hybrid Conjoint Model With Iterative Response Scale Adjustment
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    Chapter 73 Number of Factors Obtained by Chance: A Simulation Study
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    Chapter 74 Developing and Calibrating Logit Models for Large, Imbalanced Data: An Energy Conservation Program Targeting Application
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    Chapter 75 In the Shoes of The Customer
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    Chapter 76 Barriers to Entry Into Central and Eastern Europe
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    Chapter 77 An Extended Conceptualization of Country-of-Origin Effects
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    Chapter 78 The Effect of Brand Prestige and Country of Manufacture on Consumers’ Brand Evaluation and Purchase Intention
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    Chapter 79 A Study of Country-of-Origin Effects in Africa
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    Chapter 80 Post-Sale Field Service: Options, Costs, and a New Option
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    Chapter 81 Americans’ Choice of Domestic Over Foreign Products: A Replication and Extension
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    Chapter 82 An Exploration of Environmental Influences on Pricing Behaviour in South African Firms
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    Chapter 83 Excellence, Market Orientation, Some Aspects of Service Quality and Their Effect on Performance in Service Companies Propositions and a Model
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    Chapter 84 A Managerial Approach to Mission Analysis
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    Chapter 85 The Internal Status and Organisation of Marketing in Hungary and Poland
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    Chapter 86 The Perceived Role of Ethics and Social Responsibility: A Scale Development
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    Chapter 87 Development of a Multi-Attribute Scale for Assessing Marketing Effectiveness
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    Chapter 88 Research Design Effects on the Reliability of Rating Scales in Marketing: An Update on Churchill and Peter
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    Chapter 89 Eco-Marketing: A Waste Management Perspective
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    Chapter 90 Linking Environmentalism and Marketing Strategy: A Key to Sustainable Success
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    Chapter 91 Do External Factors Play an Antecedent Role To Market Orientation?
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    Chapter 92 Ethnicity as a Promotional Tool: Retailing to Emerging Consumer Societies
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    Chapter 93 An Examination of Influences on Support for Free Trade and Nafta By Managers in the Environmental Services/Technology Industry
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    Chapter 94 The Emergence of Global Trading Blocks: Will it Lead to Global Free Trade?
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    Chapter 95 North American Free Trade Agreement (NAFTA): A Canadian Perspective
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    Chapter 96 30 Years of Perceived Risk: Some Research Issues
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    Chapter 97 Solving Optimisation Problems in Marketing Using Tabu Search
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    Chapter 98 Hotel Reservation Systems -An Evaluation of Practices in British Hotels
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    Chapter 99 Information Intensity and Marketing Effectiveness: A Conceptual Framework
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    Chapter 100 The Impact of Environmental Heterogeneity on the Creation and Implementation of Distribution Channel Strategy
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    Chapter 101 A Cross Functional Analysis of Performance Measures in Business Research
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    Chapter 102 The Ethical Judgment of an Advertisement and its Effects
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    Chapter 103 Gender and AD Effectiveness: The Role of Social Risk
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    Chapter 104 Women’s Role Stereotypes in Magazine ADS: A 25 Year Perspective - from Suburbia through the Feminine Mystique to Liberation
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    Chapter 105 A Systematic Classification of Services to Gain Strategic Marketing Insights
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    Chapter 106 The Effects of Service Attributes on Perceived Risk Components: A Structural Model
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    Chapter 107 Bias in Consumer Expectations of Services: Implications for Customer Satisfaction Measures
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    Chapter 108 The Quality Lens Model: A Marketing Tool For Improving Channel Relationships
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    Chapter 109 Relational Exchanges: A Theoretical Model of Negotiation
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    Chapter 110 Analytical Models of Competition and Coordination in Marketing Channels: A Qualitative Review
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    Chapter 111 Total Quality Management: A New Paradigm that should Enhance Marketing Education
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    Chapter 112 Perceptions of Marketing Faculty Publication Outlets: Preliminary Findings
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    Chapter 113 Changing Values and Lifestyle to Accommodate a Symbiotic View of Consumer Choice
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    Chapter 114 The Effect of Consumership on Financial Satisfaction: Are “Good” Consumers More Satisfied?
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    Chapter 115 Effects of Product Involvement and Choice Context on The Use of Attitude-Based and Attribute-Based Decision Strategies
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    Chapter 116 Toward a Taxonomy of Varied Purchasing Behavior
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    Chapter 117 Sales Control Systems: An Exploratory Study
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    Chapter 118 The Influence of Salesperson Motivation and Role Perception: An Empirical Analysis
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    Chapter 119 Replication of Sujan’s Attributional Analysis of Salespeople’s Motivation to Work Smarter Versus Harder
Overall attention for this book and its chapters
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Title
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer International Publishing, January 2015
DOI 10.1007/978-3-319-13162-7
ISBNs
978-3-31-913161-0, 978-3-31-913162-7
Editors

Wilson, Elizabeth J., Black, William C.

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X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 8 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 2 25%
Student > Master 2 25%
Researcher 1 13%
Student > Ph. D. Student 1 13%
Unknown 2 25%
Readers by discipline Count As %
Business, Management and Accounting 2 25%
Social Sciences 2 25%
Engineering 2 25%
Unknown 2 25%