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Mendeley readers
| Title |
Building Brand Authenticity
|
|---|---|
| Published by |
Palgrave Macmillan UK, January 2009
|
| DOI | 10.1057/9780230250802 |
| ISBNs |
978-1-349-36844-0, 978-0-230-25080-2
|
| Authors |
Beverland, Michael |
Mendeley readers
The data shown below were compiled from readership statistics for 120 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 120 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 28 | 23% |
| Student > Ph. D. Student | 17 | 14% |
| Student > Bachelor | 11 | 9% |
| Researcher | 4 | 3% |
| Student > Postgraduate | 4 | 3% |
| Other | 16 | 13% |
| Unknown | 40 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 43 | 36% |
| Social Sciences | 11 | 9% |
| Economics, Econometrics and Finance | 4 | 3% |
| Design | 4 | 3% |
| Arts and Humanities | 3 | 3% |
| Other | 11 | 9% |
| Unknown | 44 | 37% |