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Luxury Marketing

Overview of attention for book
Cover of 'Luxury Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury – An Introduction
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    Chapter 2 More on Luxury Anti-Laws of Marketing
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    Chapter 3 Culture and Luxury: An Analysis of Luxury Perceptions across Frontiers
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    Chapter 4 An Intercultural Comparison of the Perception of Luxury by Young Consumers
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    Chapter 5 Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison
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    Chapter 6 Luxury Brands from a Psychoanalytic Perspective
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    Chapter 7 Indulging the Self Positive Consequences of Luxury Consumption
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    Chapter 8 How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products
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    Chapter 9 Luxury Buying Behaviour and the Role of Culture: An Indian Context
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    Chapter 10 Perceptions, Attitudes and Luxury Brands
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    Chapter 11 Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs
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    Chapter 12 Luxury Brands in the Digital Age – the Trust Factor
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    Chapter 13 Luxury Goods vs. Counterfeits: An Intercultural Study
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    Chapter 14 Brazil: Luxury and Counterfeits
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    Chapter 15 Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk
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    Chapter 16 What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom
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    Chapter 17 Counterfeiting of Luxury Brands: Opportunity beyond the Threat
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    Chapter 18 Luxury SMEs Networks
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    Chapter 19 Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength
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    Chapter 20 Personal Selling for Luxury Brands
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    Chapter 21 The Hedonistic Consumption of Luxury and Iconic Wines
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    Chapter 22 Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling
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Title
Luxury Marketing
Published by
Gabler Verlag, November 2012
DOI 10.1007/978-3-8349-4399-6
ISBNs
978-3-83-494398-9, 978-3-83-494399-6
Editors

Wiedmann, Klaus-Peter, Hennigs, Nadine

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X Demographics

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 180 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 2 1%
Netherlands 1 <1%
Portugal 1 <1%
South Africa 1 <1%
Unknown 175 97%

Demographic breakdown

Readers by professional status Count As %
Student > Master 53 29%
Student > Bachelor 24 13%
Student > Ph. D. Student 22 12%
Student > Postgraduate 11 6%
Student > Doctoral Student 10 6%
Other 19 11%
Unknown 41 23%
Readers by discipline Count As %
Business, Management and Accounting 88 49%
Social Sciences 14 8%
Economics, Econometrics and Finance 10 6%
Arts and Humanities 5 3%
Computer Science 2 1%
Other 16 9%
Unknown 45 25%