| Title |
Five areas to advance branding theory and practice
|
|---|---|
| Published in |
Journal of Brand Management, November 2014
|
| DOI | 10.1057/bm.2014.31 |
| Authors |
T C Melewar, Bang Nguyen |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Comoros | 1 | 50% |
| Unknown | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 111 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Japan | 1 | <1% |
| Portugal | 1 | <1% |
| Ghana | 1 | <1% |
| Unknown | 108 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 17 | 15% |
| Student > Master | 15 | 14% |
| Student > Doctoral Student | 13 | 12% |
| Lecturer | 11 | 10% |
| Researcher | 3 | 3% |
| Other | 13 | 12% |
| Unknown | 39 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 43 | 39% |
| Social Sciences | 11 | 10% |
| Arts and Humanities | 3 | 3% |
| Biochemistry, Genetics and Molecular Biology | 2 | 2% |
| Design | 2 | 2% |
| Other | 9 | 8% |
| Unknown | 41 | 37% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 13 March 2015.
All research outputs
#14,218,903
of 22,794,367 outputs
Outputs from Journal of Brand Management
#149
of 324 outputs
Outputs of similar age
#192,209
of 362,004 outputs
Outputs of similar age from Journal of Brand Management
#3
of 5 outputs
Altmetric has tracked 22,794,367 research outputs across all sources so far. This one is in the 35th percentile – i.e., 35% of other outputs scored the same or lower than it.
So far Altmetric has tracked 324 research outputs from this source. They receive a mean Attention Score of 3.7. This one has gotten more attention than average, scoring higher than 50% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 362,004 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 44th percentile – i.e., 44% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than 2 of them.