I said, you said: The production effect gets personal

Colin M. MacLeod

Saying a word out loud makes it more memorable than simply reading it silently. This robust finding has been labeled the production effect and has been attributed to the enhanced distinctiveness of produced relative to unproduced items (MacLeod et al. Journal of Experimental Psychology: Learning, Memory, and Cognition, 36, 671-685, 2010). Produced items have the additional information that they were spoken aloud encoded in their representations, and this information is useful during retrieval in certifying prior encoding. The present study explored whether production must be self-performed to be beneficial, or whether another person's production also makes an item more memorable. In two experiments, the production effect was shown to be reliable when production was done by someone other than the rememberer (i.e., by the experimenter or by another participant), but substantially smaller than the benefit from self-performed production. Intriguingly, the effect was intermediate when production was done by both the rememberer and another person. Distinctiveness--and hence the production effect--is greatest to the extent that it is personal.