Title |
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
|
---|---|
Published in |
Journal of the Academy of Marketing Science, March 2015
|
DOI | 10.1007/s11747-015-0431-z |
Authors |
Shuba Srinivasan, Oliver J. Rutz, Koen Pauwels |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 1 | 33% |
Puerto Rico | 1 | 33% |
Unknown | 1 | 33% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Science communicators (journalists, bloggers, editors) | 1 | 33% |
Members of the public | 1 | 33% |
Scientists | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 545 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Korea, Republic of | 1 | <1% |
United Arab Emirates | 1 | <1% |
Ireland | 1 | <1% |
Malta | 1 | <1% |
Unknown | 541 | 99% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 112 | 21% |
Student > Ph. D. Student | 75 | 14% |
Student > Bachelor | 59 | 11% |
Student > Doctoral Student | 39 | 7% |
Lecturer | 25 | 5% |
Other | 82 | 15% |
Unknown | 153 | 28% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 252 | 46% |
Economics, Econometrics and Finance | 41 | 8% |
Social Sciences | 27 | 5% |
Computer Science | 13 | 2% |
Arts and Humanities | 9 | 2% |
Other | 40 | 7% |
Unknown | 163 | 30% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 03 March 2017.
All research outputs
#12,859,904
of 22,796,179 outputs
Outputs from Journal of the Academy of Marketing Science
#382
of 738 outputs
Outputs of similar age
#118,486
of 261,659 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#9
of 15 outputs
Altmetric has tracked 22,796,179 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 738 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one is in the 46th percentile – i.e., 46% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 261,659 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 54% of its contemporaries.
We're also able to compare this research output to 15 others from the same source and published within six weeks on either side of this one. This one is in the 40th percentile – i.e., 40% of its contemporaries scored the same or lower than it.