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Mendeley readers
| Title |
Buying or browsing?
|
|---|---|
| Published in |
European Journal of Marketing, December 2003
|
| DOI | 10.1108/03090560310495401 |
| Authors |
Mark Brown, Nigel Pope, Kevin Voges |
Mendeley readers
The data shown below were compiled from readership statistics for 494 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 4 | <1% |
| Spain | 2 | <1% |
| Malaysia | 2 | <1% |
| United States | 2 | <1% |
| India | 2 | <1% |
| Brazil | 1 | <1% |
| Lithuania | 1 | <1% |
| Switzerland | 1 | <1% |
| Norway | 1 | <1% |
| Other | 7 | 1% |
| Unknown | 471 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 102 | 21% |
| Student > Bachelor | 78 | 16% |
| Student > Ph. D. Student | 68 | 14% |
| Student > Doctoral Student | 36 | 7% |
| Student > Postgraduate | 22 | 4% |
| Other | 66 | 13% |
| Unknown | 122 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 242 | 49% |
| Social Sciences | 33 | 7% |
| Economics, Econometrics and Finance | 29 | 6% |
| Computer Science | 19 | 4% |
| Psychology | 7 | 1% |
| Other | 29 | 6% |
| Unknown | 135 | 27% |