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Impact of social network structure on content propagation: A study using YouTube data

Overview of attention for article published in Quantitative Marketing and Economics, September 2011
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#9 of 119)
  • High Attention Score compared to outputs of the same age (92nd percentile)

Mentioned by

news
1 news outlet
twitter
7 X users

Citations

dimensions_citation
161 Dimensions

Readers on

mendeley
283 Mendeley
Title
Impact of social network structure on content propagation: A study using YouTube data
Published in
Quantitative Marketing and Economics, September 2011
DOI 10.1007/s11129-011-9105-4
Authors

Hema Yoganarasimhan

X Demographics

X Demographics

The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 283 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 2 <1%
Korea, Republic of 2 <1%
United States 2 <1%
Ireland 1 <1%
Hong Kong 1 <1%
Brazil 1 <1%
Colombia 1 <1%
Canada 1 <1%
Germany 1 <1%
Other 2 <1%
Unknown 269 95%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 60 21%
Student > Master 49 17%
Student > Bachelor 27 10%
Researcher 20 7%
Student > Doctoral Student 19 7%
Other 44 16%
Unknown 64 23%
Readers by discipline Count As %
Business, Management and Accounting 85 30%
Social Sciences 40 14%
Computer Science 38 13%
Economics, Econometrics and Finance 21 7%
Engineering 5 2%
Other 19 7%
Unknown 75 27%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 17. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 November 2023.
All research outputs
#2,014,318
of 24,754,968 outputs
Outputs from Quantitative Marketing and Economics
#9
of 119 outputs
Outputs of similar age
#9,562
of 135,963 outputs
Outputs of similar age from Quantitative Marketing and Economics
#1
of 2 outputs
Altmetric has tracked 24,754,968 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 91st percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 119 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.6. This one has done particularly well, scoring higher than 93% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 135,963 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 92% of its contemporaries.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them