| Title |
Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing
|
|---|---|
| Published in |
Journal of Information Technology, June 2009
|
| DOI | 10.1057/jit.2008.37 |
| Authors |
Wolfgang Palka, Key Pousttchi, Dietmar G Wiedemann |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 467 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 10 | 2% |
| United Kingdom | 4 | <1% |
| United States | 4 | <1% |
| Spain | 3 | <1% |
| France | 2 | <1% |
| Malaysia | 1 | <1% |
| Turkey | 1 | <1% |
| Australia | 1 | <1% |
| Brazil | 1 | <1% |
| Other | 6 | 1% |
| Unknown | 434 | 93% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 90 | 19% |
| Student > Master | 74 | 16% |
| Student > Bachelor | 51 | 11% |
| Student > Doctoral Student | 46 | 10% |
| Researcher | 22 | 5% |
| Other | 93 | 20% |
| Unknown | 91 | 19% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 215 | 46% |
| Social Sciences | 46 | 10% |
| Computer Science | 45 | 10% |
| Economics, Econometrics and Finance | 21 | 4% |
| Arts and Humanities | 9 | 2% |
| Other | 28 | 6% |
| Unknown | 103 | 22% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 May 2017.
All research outputs
#17,412,962
of 25,547,904 outputs
Outputs from Journal of Information Technology
#141
of 208 outputs
Outputs of similar age
#107,611
of 125,571 outputs
Outputs of similar age from Journal of Information Technology
#2
of 2 outputs
Altmetric has tracked 25,547,904 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 208 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.3. This one is in the 19th percentile – i.e., 19% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 125,571 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 8th percentile – i.e., 8% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one.