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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Internet advertising: Is anybody watching?
|
|---|---|
| Published in |
Journal of Interactive Marketing (John Wiley & Sons), August 2003
|
| DOI | 10.1002/dir.10063 |
| Authors |
Xavier Drèze, François-Xavier Hussherr |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 648 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 8 | 1% |
| United Kingdom | 7 | 1% |
| Germany | 5 | <1% |
| China | 2 | <1% |
| Malaysia | 2 | <1% |
| Iran, Islamic Republic of | 2 | <1% |
| Australia | 1 | <1% |
| Finland | 1 | <1% |
| Sweden | 1 | <1% |
| Other | 9 | 1% |
| Unknown | 610 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 169 | 26% |
| Student > Bachelor | 118 | 18% |
| Student > Ph. D. Student | 93 | 14% |
| Student > Postgraduate | 33 | 5% |
| Researcher | 32 | 5% |
| Other | 113 | 17% |
| Unknown | 90 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 280 | 43% |
| Social Sciences | 64 | 10% |
| Psychology | 49 | 8% |
| Computer Science | 44 | 7% |
| Economics, Econometrics and Finance | 39 | 6% |
| Other | 69 | 11% |
| Unknown | 103 | 16% |
Attention Score in Context
This research output has an Altmetric Attention Score of 30. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 27 April 2021.
All research outputs
#1,314,275
of 25,374,647 outputs
Outputs from Journal of Interactive Marketing (John Wiley & Sons)
#16
of 335 outputs
Outputs of similar age
#1,311
of 53,062 outputs
Outputs of similar age from Journal of Interactive Marketing (John Wiley & Sons)
#1
of 2 outputs
Altmetric has tracked 25,374,647 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 335 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.3. This one has done particularly well, scoring higher than 95% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 53,062 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 97% of its contemporaries.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them