| Title |
Personalisation in practice: The proven effects of personalisation
|
|---|---|
| Published in |
Journal of Database Marketing & Customer Strategy Management, January 2002
|
| DOI | 10.1057/palgrave.jdm.3240069 |
| Authors |
O J Postma, M Brokke |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 112 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | <1% |
| New Zealand | 1 | <1% |
| Portugal | 1 | <1% |
| Brazil | 1 | <1% |
| Unknown | 108 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 33 | 29% |
| Student > Bachelor | 20 | 18% |
| Student > Ph. D. Student | 13 | 12% |
| Researcher | 5 | 4% |
| Student > Postgraduate | 5 | 4% |
| Other | 15 | 13% |
| Unknown | 21 | 19% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 43 | 38% |
| Computer Science | 14 | 13% |
| Social Sciences | 6 | 5% |
| Psychology | 5 | 4% |
| Engineering | 3 | 3% |
| Other | 19 | 17% |
| Unknown | 22 | 20% |