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Modelling CRM in a social media age

Overview of attention for article published in Australasian Marketing Journal, January 2021
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (51st percentile)
  • Above-average Attention Score compared to outputs of the same age and source (52nd percentile)

Mentioned by

twitter
3 X users

Citations

dimensions_citation
85 Dimensions

Readers on

mendeley
576 Mendeley
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Title
Modelling CRM in a social media age
Published in
Australasian Marketing Journal, January 2021
DOI 10.1016/j.ausmj.2014.11.001
Authors

Paul Harrigan, Geoff Soutar, Musfiq Mannan Choudhury, Michelle Lowe

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 576 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 5 <1%
Portugal 2 <1%
Indonesia 1 <1%
Canada 1 <1%
Spain 1 <1%
Croatia 1 <1%
Unknown 565 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 123 21%
Student > Ph. D. Student 79 14%
Student > Bachelor 55 10%
Student > Doctoral Student 48 8%
Lecturer 40 7%
Other 105 18%
Unknown 126 22%
Readers by discipline Count As %
Business, Management and Accounting 254 44%
Computer Science 50 9%
Social Sciences 43 7%
Economics, Econometrics and Finance 32 6%
Engineering 20 3%
Other 36 6%
Unknown 141 24%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 October 2016.
All research outputs
#14,615,224
of 25,394,764 outputs
Outputs from Australasian Marketing Journal
#71
of 159 outputs
Outputs of similar age
#250,045
of 526,041 outputs
Outputs of similar age from Australasian Marketing Journal
#56
of 119 outputs
Altmetric has tracked 25,394,764 research outputs across all sources so far. This one is in the 41st percentile – i.e., 41% of other outputs scored the same or lower than it.
So far Altmetric has tracked 159 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.9. This one has gotten more attention than average, scoring higher than 54% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 526,041 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 51% of its contemporaries.
We're also able to compare this research output to 119 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.