| Title |
Building and leveraging sports brands: evidence from 50 years of German professional soccer
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, April 2018
|
| DOI | 10.1007/s11747-018-0580-y |
| Authors |
Hauke A. Wetzel, Stefan Hattula, Maik Hammerschmidt, Harald J. van Heerde |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 33% |
| Unknown | 2 | 67% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 33% |
| Science communicators (journalists, bloggers, editors) | 1 | 33% |
| Scientists | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 107 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 107 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 18 | 17% |
| Student > Bachelor | 11 | 10% |
| Student > Doctoral Student | 9 | 8% |
| Student > Postgraduate | 7 | 7% |
| Student > Master | 7 | 7% |
| Other | 16 | 15% |
| Unknown | 39 | 36% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 39 | 36% |
| Economics, Econometrics and Finance | 7 | 7% |
| Social Sciences | 7 | 7% |
| Sports and Recreations | 6 | 6% |
| Unspecified | 2 | 2% |
| Other | 5 | 5% |
| Unknown | 41 | 38% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 12 February 2019.
All research outputs
#14,990,452
of 24,242,692 outputs
Outputs from Journal of the Academy of Marketing Science
#500
of 799 outputs
Outputs of similar age
#182,938
of 330,128 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#8
of 8 outputs
Altmetric has tracked 24,242,692 research outputs across all sources so far. This one is in the 37th percentile – i.e., 37% of other outputs scored the same or lower than it.
So far Altmetric has tracked 799 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.2. This one is in the 33rd percentile – i.e., 33% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 330,128 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 43rd percentile – i.e., 43% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one.