| Title |
Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!
|
|---|---|
| Published in |
Quantitative Marketing and Economics, May 2014
|
| DOI | 10.1007/s11129-014-9146-6 |
| Authors |
Randall A. Lewis, David H. Reiley |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 50% |
| United Kingdom | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 215 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | <1% |
| United Kingdom | 2 | <1% |
| Malaysia | 1 | <1% |
| Germany | 1 | <1% |
| Australia | 1 | <1% |
| Unknown | 208 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 53 | 25% |
| Student > Master | 37 | 17% |
| Student > Bachelor | 31 | 14% |
| Researcher | 11 | 5% |
| Student > Doctoral Student | 10 | 5% |
| Other | 31 | 14% |
| Unknown | 42 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 81 | 38% |
| Economics, Econometrics and Finance | 35 | 16% |
| Social Sciences | 17 | 8% |
| Computer Science | 14 | 7% |
| Engineering | 3 | 1% |
| Other | 15 | 7% |
| Unknown | 50 | 23% |
Attention Score in Context
This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 22 February 2024.
All research outputs
#4,929,720
of 25,727,480 outputs
Outputs from Quantitative Marketing and Economics
#28
of 125 outputs
Outputs of similar age
#44,985
of 242,416 outputs
Outputs of similar age from Quantitative Marketing and Economics
#2
of 3 outputs
Altmetric has tracked 25,727,480 research outputs across all sources so far. Compared to these this one has done well and is in the 79th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 125 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.8. This one has gotten more attention than average, scoring higher than 73% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 242,416 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 80% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.