| Title |
Web 2.0: Conceptual foundations and marketing issues
|
|---|---|
| Published in |
Journal of Direct, Data & Digital Marketing Practice, January 2008
|
| DOI | 10.1057/palgrave.dddmp.4350098 |
| Authors |
Efthymios Constantinides, Stefan J Fountain |
X Demographics
The data shown below were collected from the profiles of 8 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 2 | 25% |
| United States | 1 | 13% |
| Unknown | 5 | 63% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 7 | 88% |
| Scientists | 1 | 13% |
Mendeley readers
The data shown below were compiled from readership statistics for 1,326 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 16 | 1% |
| Germany | 7 | <1% |
| South Africa | 6 | <1% |
| Portugal | 5 | <1% |
| Netherlands | 4 | <1% |
| United States | 4 | <1% |
| Switzerland | 3 | <1% |
| Denmark | 3 | <1% |
| Iran, Islamic Republic of | 3 | <1% |
| Other | 24 | 2% |
| Unknown | 1251 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 381 | 29% |
| Student > Ph. D. Student | 178 | 13% |
| Student > Bachelor | 159 | 12% |
| Student > Postgraduate | 73 | 6% |
| Student > Doctoral Student | 58 | 4% |
| Other | 216 | 16% |
| Unknown | 261 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 534 | 40% |
| Social Sciences | 155 | 12% |
| Computer Science | 118 | 9% |
| Economics, Econometrics and Finance | 78 | 6% |
| Engineering | 29 | 2% |
| Other | 109 | 8% |
| Unknown | 303 | 23% |
Attention Score in Context
This research output has an Altmetric Attention Score of 14. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 October 2023.
All research outputs
#2,602,507
of 26,017,215 outputs
Outputs from Journal of Direct, Data & Digital Marketing Practice
#7
of 92 outputs
Outputs of similar age
#9,606
of 173,181 outputs
Outputs of similar age from Journal of Direct, Data & Digital Marketing Practice
#2
of 5 outputs
Altmetric has tracked 26,017,215 research outputs across all sources so far. Compared to these this one has done well and is in the 89th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 92 research outputs from this source. They receive a mean Attention Score of 4.0. This one has done particularly well, scoring higher than 92% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 173,181 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 93% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than 3 of them.