| Title |
Three laws of branding: Neuroscientific foundations of effective brand building
|
|---|---|
| Published in |
Journal of Brand Management, December 2007
|
| DOI | 10.1057/palgrave.bm.2550139 |
| Authors |
Tjaco H Walvis |
X Demographics
The data shown below were collected from the profiles of 21 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 7 | 33% |
| United Kingdom | 2 | 10% |
| India | 1 | 5% |
| Brazil | 1 | 5% |
| Australia | 1 | 5% |
| Colombia | 1 | 5% |
| Canada | 1 | 5% |
| Bangladesh | 1 | 5% |
| Mexico | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 5 | 24% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 19 | 90% |
| Practitioners (doctors, other healthcare professionals) | 1 | 5% |
| Scientists | 1 | 5% |
Mendeley readers
The data shown below were compiled from readership statistics for 173 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 7 | 4% |
| Brazil | 2 | 1% |
| Germany | 1 | <1% |
| Malaysia | 1 | <1% |
| Indonesia | 1 | <1% |
| India | 1 | <1% |
| Iran, Islamic Republic of | 1 | <1% |
| United States | 1 | <1% |
| Unknown | 158 | 91% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 41 | 24% |
| Student > Ph. D. Student | 30 | 17% |
| Student > Bachelor | 16 | 9% |
| Student > Doctoral Student | 15 | 9% |
| Researcher | 11 | 6% |
| Other | 40 | 23% |
| Unknown | 20 | 12% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 81 | 47% |
| Social Sciences | 23 | 13% |
| Psychology | 10 | 6% |
| Economics, Econometrics and Finance | 8 | 5% |
| Agricultural and Biological Sciences | 5 | 3% |
| Other | 24 | 14% |
| Unknown | 22 | 13% |
Attention Score in Context
This research output has an Altmetric Attention Score of 19. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 31 July 2023.
All research outputs
#1,782,433
of 24,176,243 outputs
Outputs from Journal of Brand Management
#15
of 333 outputs
Outputs of similar age
#6,187
of 162,750 outputs
Outputs of similar age from Journal of Brand Management
#1
of 3 outputs
Altmetric has tracked 24,176,243 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 92nd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 333 research outputs from this source. They receive a mean Attention Score of 4.5. This one has done particularly well, scoring higher than 95% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 162,750 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 96% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them