| Title |
Creating the Customer: The Influence of Advertising on Consumer Market Segments – Evidence and Ethics
|
|---|---|
| Published in |
Journal of Business Ethics, January 2003
|
| DOI | 10.1023/a:1021620825950 |
| Authors |
Agnes Nairn, Pierre Berthon |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Colombia | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 62 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 3 | 5% |
| United States | 1 | 2% |
| Australia | 1 | 2% |
| Unknown | 57 | 92% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 10 | 16% |
| Student > Master | 10 | 16% |
| Student > Postgraduate | 7 | 11% |
| Student > Ph. D. Student | 7 | 11% |
| Professor | 5 | 8% |
| Other | 12 | 19% |
| Unknown | 11 | 18% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 27 | 44% |
| Social Sciences | 11 | 18% |
| Engineering | 4 | 6% |
| Computer Science | 3 | 5% |
| Biochemistry, Genetics and Molecular Biology | 1 | 2% |
| Other | 5 | 8% |
| Unknown | 11 | 18% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 June 2015.
All research outputs
#17,285,668
of 25,374,647 outputs
Outputs from Journal of Business Ethics
#2,314
of 3,192 outputs
Outputs of similar age
#116,886
of 136,759 outputs
Outputs of similar age from Journal of Business Ethics
#6
of 9 outputs
Altmetric has tracked 25,374,647 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 3,192 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.7. This one is in the 16th percentile – i.e., 16% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 136,759 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 3rd percentile – i.e., 3% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 9 others from the same source and published within six weeks on either side of this one. This one has scored higher than 3 of them.