| Title |
Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions
|
|---|---|
| Published in |
Virtual Reality, May 2018
|
| DOI | 10.1007/s10055-018-0344-5 |
| Authors |
Laurens De Gauquier, Malaika Brengman, Kim Willems, Helena Van Kerrebroeck |
Mendeley readers
The data shown below were compiled from readership statistics for 148 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 148 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 15 | 10% |
| Student > Ph. D. Student | 13 | 9% |
| Student > Master | 13 | 9% |
| Researcher | 11 | 7% |
| Student > Doctoral Student | 9 | 6% |
| Other | 21 | 14% |
| Unknown | 66 | 45% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 32 | 22% |
| Social Sciences | 15 | 10% |
| Computer Science | 12 | 8% |
| Arts and Humanities | 3 | 2% |
| Design | 3 | 2% |
| Other | 13 | 9% |
| Unknown | 70 | 47% |