| Title |
Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies
|
|---|---|
| Published in |
Marketing Letters, January 2015
|
| DOI | 10.1007/s11002-015-9347-0 |
| Authors |
Yann Verhellen, Nathalie Dens, Patrick De Pelsmacker |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 62 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 1 | 2% |
| Unknown | 61 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 14 | 23% |
| Lecturer | 5 | 8% |
| Student > Doctoral Student | 5 | 8% |
| Other | 4 | 6% |
| Lecturer > Senior Lecturer | 3 | 5% |
| Other | 11 | 18% |
| Unknown | 20 | 32% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 28 | 45% |
| Social Sciences | 7 | 11% |
| Psychology | 2 | 3% |
| Computer Science | 1 | 2% |
| Economics, Econometrics and Finance | 1 | 2% |
| Other | 2 | 3% |
| Unknown | 21 | 34% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 July 2015.
All research outputs
#15,339,713
of 22,816,807 outputs
Outputs from Marketing Letters
#194
of 286 outputs
Outputs of similar age
#209,253
of 351,954 outputs
Outputs of similar age from Marketing Letters
#5
of 9 outputs
Altmetric has tracked 22,816,807 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 286 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.0. This one is in the 18th percentile – i.e., 18% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 351,954 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 31st percentile – i.e., 31% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 9 others from the same source and published within six weeks on either side of this one. This one has scored higher than 4 of them.