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Advances in National Brand and Private Label Marketing

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Cover of 'Advances in National Brand and Private Label Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Status Consumption: Both an Antecedent and a Moderator of Private Label Brand Proneness
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    Chapter 2 Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception: A Preliminary Work
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    Chapter 3 Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors
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    Chapter 4 Usage of Private Label Brands Among Street Vendors in Thailand
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    Chapter 5 Private Label Consumers and National Brand New Products: An Empirical Investigation
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    Chapter 6 Does PDO/PGI Labels Contribute to Consumers’ Intention to Buy Premium Private Labels Products? An Empirical Survey
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    Chapter 7 Trajectories to Making Botswana a Destination of Choice: An Evaluation of the Current Awareness and Perception Levels
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    Chapter 8 Flow and Consumer Behavior in an Online Supermarket
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    Chapter 9 KAM Effectiveness and Future Performance Risk for FMCG Companies. Underlying Risks of KAM
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    Chapter 10 Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape
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    Chapter 11 The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration
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    Chapter 12 Does Culture Affect Consumer Behaviour, When Shopping On-Line?
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    Chapter 13 Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping
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    Chapter 14 Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?
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    Chapter 15 Private Label Sourcing Negotiation: Premium PL from Dual Brander
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    Chapter 16 The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing
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    Chapter 17 Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.
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    Chapter 18 Can Stochastic Availability Predict Private Label Shares? Modelling Approach and Preliminary Results
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    Chapter 19 A Bibliometric Analysis of the Private Label Literature
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Title
Advances in National Brand and Private Label Marketing
Published by
Springer International Publishing, July 2018
DOI 10.1007/978-3-319-92084-9
ISBNs
978-3-31-992083-2, 978-3-31-992084-9
Editors

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 68 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 68 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 20 29%
Student > Ph. D. Student 10 15%
Student > Bachelor 8 12%
Student > Doctoral Student 6 9%
Researcher 3 4%
Other 7 10%
Unknown 14 21%
Readers by discipline Count As %
Business, Management and Accounting 34 50%
Social Sciences 5 7%
Engineering 4 6%
Economics, Econometrics and Finance 3 4%
Computer Science 3 4%
Other 5 7%
Unknown 14 21%