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Mendeley readers
| Title |
Consumer ethnocentrism and willingness to buy
|
|---|---|
| Published in |
International Marketing Review, November 2011
|
| DOI | 10.1108/02651331111181448 |
| Authors |
Alexander Josiassen, A. George Assaf, Ingo O. Karpen |
Mendeley readers
The data shown below were compiled from readership statistics for 254 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 3 | 1% |
| Germany | 2 | <1% |
| Malaysia | 1 | <1% |
| Indonesia | 1 | <1% |
| Korea, Republic of | 1 | <1% |
| Austria | 1 | <1% |
| Unknown | 245 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 41 | 16% |
| Student > Master | 33 | 13% |
| Student > Bachelor | 25 | 10% |
| Student > Doctoral Student | 17 | 7% |
| Lecturer | 14 | 6% |
| Other | 56 | 22% |
| Unknown | 68 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 117 | 46% |
| Social Sciences | 20 | 8% |
| Economics, Econometrics and Finance | 18 | 7% |
| Psychology | 7 | 3% |
| Arts and Humanities | 4 | 2% |
| Other | 14 | 6% |
| Unknown | 74 | 29% |