| Title |
Unstructured data in marketing
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, June 2018
|
| DOI | 10.1007/s11747-018-0581-x |
| Authors |
Bitty Balducci, Detelina Marinova |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Science communicators (journalists, bloggers, editors) | 1 | 50% |
| Members of the public | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 600 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 600 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 93 | 16% |
| Student > Master | 65 | 11% |
| Student > Bachelor | 34 | 6% |
| Student > Doctoral Student | 30 | 5% |
| Researcher | 26 | 4% |
| Other | 115 | 19% |
| Unknown | 237 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 200 | 33% |
| Computer Science | 39 | 7% |
| Economics, Econometrics and Finance | 32 | 5% |
| Social Sciences | 21 | 4% |
| Engineering | 13 | 2% |
| Other | 37 | 6% |
| Unknown | 258 | 43% |
Attention Score in Context
This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 February 2021.
All research outputs
#6,895,398
of 24,500,598 outputs
Outputs from Journal of the Academy of Marketing Science
#265
of 808 outputs
Outputs of similar age
#113,144
of 333,240 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#5
of 13 outputs
Altmetric has tracked 24,500,598 research outputs across all sources so far. This one has received more attention than most of these and is in the 71st percentile.
So far Altmetric has tracked 808 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.3. This one has gotten more attention than average, scoring higher than 66% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 333,240 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 65% of its contemporaries.
We're also able to compare this research output to 13 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 69% of its contemporaries.