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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Alcohol Advertising in Sport and Non-Sport TV in Australia, during Children’s Viewing Times
|
|---|---|
| Published in |
PLOS ONE, August 2015
|
| DOI | 10.1371/journal.pone.0134889 |
| Pubmed ID | |
| Authors |
Kerry S. O’Brien, Sherilene Carr, Jason Ferris, Robin Room, Peter Miller, Michael Livingston, Kypros Kypri, Dermot Lynott |
| Abstract |
Estimate the amount of alcohol advertising in sport vs. non-sport programming in Australian free-to-air TV and identify children's viewing audience composition at different times of the day. Alcohol advertising and TV viewing audience data were purchased for free-to-air sport and non-sport TV in Australia for 2012. We counted alcohol advertisements in sport and non-sport TV in daytime (6am-8.29pm) and evening periods (8.30pm-11.59pm) and estimated viewing audiences for children and young adults (0-4 years, 5-13 years, 14-17 years, 18-29 years). During the daytime, most of the alcohol advertising (87%) was on sport TV. In the evening, most alcohol advertising (86%) was in non-sport TV. There was little difference in the mean number of children (0-17 years) viewing TV in the evening (N = 273,989), compared with the daytime (N = 235,233). In programs containing alcohol advertising, sport TV had a greater mean number of alcohol adverts per hour (mean 1.74, SD = 1.1) than non-sport TV (mean 1.35, SD = .94). Alcohol advertising during the daytime, when large numbers of children are watching TV, is predominantly in free-to-air sport TV. By permitting day-time advertising in sport programs and in any programs from 8.30pm when many children are still watching TV, current regulations are not protecting children from exposure to alcohol advertising. |
X Demographics
The data shown below were collected from the profiles of 35 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Australia | 9 | 26% |
| United Kingdom | 7 | 20% |
| Ireland | 2 | 6% |
| Kenya | 2 | 6% |
| United States | 2 | 6% |
| India | 1 | 3% |
| Mexico | 1 | 3% |
| Unknown | 11 | 31% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 30 | 86% |
| Scientists | 3 | 9% |
| Practitioners (doctors, other healthcare professionals) | 2 | 6% |
Mendeley readers
The data shown below were compiled from readership statistics for 53 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Iran, Islamic Republic of | 1 | 2% |
| Australia | 1 | 2% |
| Unknown | 51 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 15 | 28% |
| Researcher | 8 | 15% |
| Student > Ph. D. Student | 3 | 6% |
| Student > Postgraduate | 3 | 6% |
| Student > Master | 2 | 4% |
| Other | 4 | 8% |
| Unknown | 18 | 34% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 9% |
| Sports and Recreations | 5 | 9% |
| Nursing and Health Professions | 4 | 8% |
| Social Sciences | 4 | 8% |
| Psychology | 4 | 8% |
| Other | 8 | 15% |
| Unknown | 23 | 43% |
Attention Score in Context
This research output has an Altmetric Attention Score of 70. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 28 July 2021.
All research outputs
#587,020
of 24,844,992 outputs
Outputs from PLOS ONE
#8,076
of 215,155 outputs
Outputs of similar age
#7,094
of 269,997 outputs
Outputs of similar age from PLOS ONE
#199
of 6,143 outputs
Altmetric has tracked 24,844,992 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 215,155 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 15.7. This one has done particularly well, scoring higher than 96% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 269,997 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 97% of its contemporaries.
We're also able to compare this research output to 6,143 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 96% of its contemporaries.