| Title |
Country-of-origin marketing: A list of typical strategies with examples
|
|---|---|
| Published in |
Journal of Brand Management, November 2013
|
| DOI | 10.1057/bm.2013.24 |
| Authors |
Thomas Aichner |
Mendeley readers
The data shown below were compiled from readership statistics for 205 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Colombia | 1 | <1% |
| United States | 1 | <1% |
| Portugal | 1 | <1% |
| Unknown | 202 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 55 | 27% |
| Student > Bachelor | 30 | 15% |
| Student > Ph. D. Student | 25 | 12% |
| Student > Doctoral Student | 13 | 6% |
| Professor > Associate Professor | 7 | 3% |
| Other | 22 | 11% |
| Unknown | 53 | 26% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 85 | 41% |
| Economics, Econometrics and Finance | 18 | 9% |
| Social Sciences | 16 | 8% |
| Agricultural and Biological Sciences | 4 | 2% |
| Arts and Humanities | 4 | 2% |
| Other | 16 | 8% |
| Unknown | 62 | 30% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 24 June 2018.
All research outputs
#7,571,909
of 23,092,602 outputs
Outputs from Journal of Brand Management
#74
of 325 outputs
Outputs of similar age
#70,581
of 212,229 outputs
Outputs of similar age from Journal of Brand Management
#1
of 6 outputs
Altmetric has tracked 23,092,602 research outputs across all sources so far. This one is in the 44th percentile – i.e., 44% of other outputs scored the same or lower than it.
So far Altmetric has tracked 325 research outputs from this source. They receive a mean Attention Score of 3.7. This one has gotten more attention than average, scoring higher than 68% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 212,229 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 50% of its contemporaries.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them