| Title |
Real-Time Advertising
|
|---|---|
| Published in |
Business & Information Systems Engineering, September 2014
|
| DOI | 10.1007/s12599-014-0346-0 |
| Authors |
Martin Stange, Burkhardt Funk |
Mendeley readers
The data shown below were compiled from readership statistics for 37 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 3 | 8% |
| United States | 1 | 3% |
| United Kingdom | 1 | 3% |
| Unknown | 32 | 86% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 12 | 32% |
| Student > Bachelor | 7 | 19% |
| Student > Doctoral Student | 4 | 11% |
| Student > Ph. D. Student | 4 | 11% |
| Professor | 3 | 8% |
| Other | 3 | 8% |
| Unknown | 4 | 11% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 13 | 35% |
| Computer Science | 8 | 22% |
| Engineering | 4 | 11% |
| Economics, Econometrics and Finance | 3 | 8% |
| Agricultural and Biological Sciences | 1 | 3% |
| Other | 4 | 11% |
| Unknown | 4 | 11% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 November 2018.
All research outputs
#8,534,528
of 25,371,288 outputs
Outputs from Business & Information Systems Engineering
#118
of 383 outputs
Outputs of similar age
#85,580
of 257,831 outputs
Outputs of similar age from Business & Information Systems Engineering
#2
of 3 outputs
Altmetric has tracked 25,371,288 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 383 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.5. This one has gotten more attention than average, scoring higher than 63% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 257,831 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 53% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.