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Quick Guide Influencer Marketing

Overview of attention for book
Overall attention for this book and its chapters
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Citations

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17 Dimensions

Readers on

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144 Mendeley
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Title
Quick Guide Influencer Marketing
Published by
Springer Fachmedien Wiesbaden, October 2018
DOI 10.1007/978-3-658-22163-8
ISBNs
978-3-65-822162-1, 978-3-65-822163-8
Authors

Deges, Frank

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 144 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 144 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 53 37%
Student > Master 18 13%
Lecturer 4 3%
Student > Ph. D. Student 3 2%
Student > Doctoral Student 1 <1%
Other 3 2%
Unknown 62 43%
Readers by discipline Count As %
Business, Management and Accounting 37 26%
Economics, Econometrics and Finance 16 11%
Social Sciences 7 5%
Computer Science 5 3%
Psychology 5 3%
Other 10 7%
Unknown 64 44%