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Algorithmic brands: A decade of brand experiments with mobile and social media

Overview of attention for article published in New Media & Society, July 2016
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (96th percentile)
  • High Attention Score compared to outputs of the same age and source (93rd percentile)

Mentioned by

news
7 news outlets
twitter
3 X users

Citations

dimensions_citation
53 Dimensions

Readers on

mendeley
150 Mendeley
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Title
Algorithmic brands: A decade of brand experiments with mobile and social media
Published in
New Media & Society, July 2016
DOI 10.1177/1461444815605463
Authors

Nicholas Carah

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 150 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Canada 1 <1%
Unknown 149 99%

Demographic breakdown

Readers by professional status Count As %
Student > Master 22 15%
Student > Ph. D. Student 20 13%
Student > Bachelor 19 13%
Researcher 13 9%
Student > Doctoral Student 9 6%
Other 33 22%
Unknown 34 23%
Readers by discipline Count As %
Social Sciences 45 30%
Arts and Humanities 20 13%
Business, Management and Accounting 15 10%
Psychology 6 4%
Computer Science 5 3%
Other 24 16%
Unknown 35 23%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 58. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 February 2021.
All research outputs
#643,909
of 23,577,654 outputs
Outputs from New Media & Society
#193
of 2,114 outputs
Outputs of similar age
#13,684
of 356,882 outputs
Outputs of similar age from New Media & Society
#16
of 246 outputs
Altmetric has tracked 23,577,654 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 2,114 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 23.1. This one has done particularly well, scoring higher than 90% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 356,882 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 96% of its contemporaries.
We're also able to compare this research output to 246 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 93% of its contemporaries.