| Title |
Are longer advertising slogans more dangerous? The influence of the length of ad slogans on drivers’ attention and motor behavior
|
|---|---|
| Published in |
Current Psychology, August 2018
|
| DOI | 10.1007/s12144-018-9955-y |
| Authors |
Justyna Harasimczuk, Norbert E. Maliszewski, Anna Olejniczak-Serowiec, Adam Tarnowski |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 33 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 33 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Doctoral Student | 6 | 18% |
| Researcher | 4 | 12% |
| Professor | 2 | 6% |
| Student > Bachelor | 2 | 6% |
| Student > Ph. D. Student | 2 | 6% |
| Other | 6 | 18% |
| Unknown | 11 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 11 | 33% |
| Engineering | 5 | 15% |
| Design | 2 | 6% |
| Computer Science | 1 | 3% |
| Arts and Humanities | 1 | 3% |
| Other | 2 | 6% |
| Unknown | 11 | 33% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 20 August 2018.
All research outputs
#15,017,219
of 23,100,534 outputs
Outputs from Current Psychology
#962
of 1,830 outputs
Outputs of similar age
#198,339
of 330,630 outputs
Outputs of similar age from Current Psychology
#16
of 30 outputs
Altmetric has tracked 23,100,534 research outputs across all sources so far. This one is in the 32nd percentile – i.e., 32% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,830 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.6. This one is in the 45th percentile – i.e., 45% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 330,630 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 36th percentile – i.e., 36% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 30 others from the same source and published within six weeks on either side of this one. This one is in the 46th percentile – i.e., 46% of its contemporaries scored the same or lower than it.