| Title |
Research in marketing strategy
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, August 2018
|
| DOI | 10.1007/s11747-018-0598-1 |
| Authors |
Neil A. Morgan, Kimberly A. Whitler, Hui Feng, Simos Chari |
X Demographics
The data shown below were collected from the profiles of 29 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 8 | 28% |
| France | 2 | 7% |
| United Kingdom | 2 | 7% |
| Brazil | 1 | 3% |
| Qatar | 1 | 3% |
| Malaysia | 1 | 3% |
| Japan | 1 | 3% |
| Canada | 1 | 3% |
| India | 1 | 3% |
| Other | 1 | 3% |
| Unknown | 10 | 34% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 15 | 52% |
| Scientists | 11 | 38% |
| Science communicators (journalists, bloggers, editors) | 2 | 7% |
| Practitioners (doctors, other healthcare professionals) | 1 | 3% |
Mendeley readers
The data shown below were compiled from readership statistics for 1,787 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1787 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 169 | 9% |
| Student > Master | 150 | 8% |
| Student > Ph. D. Student | 95 | 5% |
| Lecturer | 72 | 4% |
| Student > Doctoral Student | 50 | 3% |
| Other | 224 | 13% |
| Unknown | 1027 | 57% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 365 | 20% |
| Social Sciences | 65 | 4% |
| Economics, Econometrics and Finance | 55 | 3% |
| Engineering | 47 | 3% |
| Unspecified | 41 | 2% |
| Other | 166 | 9% |
| Unknown | 1048 | 59% |
Attention Score in Context
This research output has an Altmetric Attention Score of 32. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 12 April 2022.
All research outputs
#1,185,439
of 24,664,952 outputs
Outputs from Journal of the Academy of Marketing Science
#49
of 808 outputs
Outputs of similar age
#25,356
of 337,835 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#3
of 11 outputs
Altmetric has tracked 24,664,952 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 95th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 808 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.5. This one has done particularly well, scoring higher than 94% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 337,835 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 92% of its contemporaries.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 81% of its contemporaries.