| Title |
The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years
|
|---|---|
| Published in |
Sex Roles, May 1988
|
| DOI | 10.1007/bf00287963 |
| Authors |
Daniel J. Bretl, Joanne Cantor |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 62 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 2% |
| United States | 1 | 2% |
| Singapore | 1 | 2% |
| Unknown | 59 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 13 | 21% |
| Student > Master | 10 | 16% |
| Student > Ph. D. Student | 7 | 11% |
| Lecturer | 3 | 5% |
| Professor | 3 | 5% |
| Other | 12 | 19% |
| Unknown | 14 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 14 | 23% |
| Business, Management and Accounting | 9 | 15% |
| Arts and Humanities | 7 | 11% |
| Psychology | 5 | 8% |
| Agricultural and Biological Sciences | 4 | 6% |
| Other | 8 | 13% |
| Unknown | 15 | 24% |
Attention Score in Context
This research output has an Altmetric Attention Score of 10. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 May 2023.
All research outputs
#3,285,508
of 23,773,220 outputs
Outputs from Sex Roles
#713
of 2,297 outputs
Outputs of similar age
#750
of 13,667 outputs
Outputs of similar age from Sex Roles
#1
of 5 outputs
Altmetric has tracked 23,773,220 research outputs across all sources so far. Compared to these this one has done well and is in the 86th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 2,297 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 21.2. This one has gotten more attention than average, scoring higher than 69% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 13,667 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 94% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them