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Management and Marketing of Wine Tourism Business

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Cover of 'Management and Marketing of Wine Tourism Business'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: The Evolution of Wine Tourism Business Management
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    Chapter 2 Uncorking the Potential of Wine Language for Young Wine Tourists
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    Chapter 3 Factors Influencing Consumer Wine Choice: The Case of Wine Tourism
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    Chapter 4 Generation Z as Young Winery Visitors in Greece
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    Chapter 5 Knowledge and Consumption of Organic and Biodynamic Wines
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    Chapter 6 Wine Tourists with Children: A Constrained-Based Approach for Untapping a Latent Wine Tourism Market Segment
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    Chapter 7 Winey Kids: Promoting Wine Tourism to People with Children
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    Chapter 8 The Impact of Social Media on the Behavior of Wine Tourists: A Typology of Power Sources
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    Chapter 9 Viennese Wineries on Facebook: Status Quo and Lessons Learned
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    Chapter 10 Evaluating UberVINO as an e-Intermediary in the Wine Tourism Industry: Findings from Adelaide
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    Chapter 11 Towards the Implementation of Digital Through Wifi and IoT in Wine Tourism: Perspectives from Professionals of Wine and Tourism
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    Chapter 12 Exploring Blue Ocean Innovation in the Wine Industry
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    Chapter 13 The Business of Wine Tourism: Evolution and Challenges
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    Chapter 14 Welcome to My House, Do You Like the Neighborhood? Authenticity Differentiation Within Strategic Groups of Wineries
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    Chapter 15 The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece
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    Chapter 16 Scarecrows: An Art Exhibition at Domaine Sigalas Inspiring Transformational Wine Tourism Experiences
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    Chapter 17 Innovation in Wine Tourism Businesses: ‘Turning Ashes to Gold’
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    Chapter 18 An Emerging Wine Region: Tourism, Education and Sharing the ‘Love’
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    Chapter 19 New Clairvaux Vineyards: Monastic Differentiation and the California Wine Market
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Title
Management and Marketing of Wine Tourism Business
Published by
Springer International Publishing, November 2018
DOI 10.1007/978-3-319-75462-8
ISBNs
978-3-31-975461-1, 978-3-31-975462-8
Editors

Sigala, Marianna, Robinson, Richard N. S.

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X Demographics

The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 71 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 71 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 12 17%
Researcher 7 10%
Student > Doctoral Student 6 8%
Student > Master 5 7%
Student > Bachelor 3 4%
Other 7 10%
Unknown 31 44%
Readers by discipline Count As %
Business, Management and Accounting 10 14%
Social Sciences 10 14%
Agricultural and Biological Sciences 5 7%
Economics, Econometrics and Finance 5 7%
Arts and Humanities 2 3%
Other 6 8%
Unknown 33 46%