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Neuromarketing in the making: Enactment and reflexive entanglement in an emerging field

Overview of attention for article published in BioSocieties, November 2015
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (84th percentile)

Mentioned by

blogs
1 blog

Citations

dimensions_citation
11 Dimensions

Readers on

mendeley
87 Mendeley
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Title
Neuromarketing in the making: Enactment and reflexive entanglement in an emerging field
Published in
BioSocieties, November 2015
DOI 10.1057/biosoc.2015.37
Authors

Tanja Schneider, Steve Woolgar

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 87 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 1 1%
Unknown 86 99%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 18 21%
Student > Master 11 13%
Student > Doctoral Student 11 13%
Researcher 6 7%
Other 5 6%
Other 16 18%
Unknown 20 23%
Readers by discipline Count As %
Business, Management and Accounting 23 26%
Social Sciences 20 23%
Neuroscience 7 8%
Economics, Econometrics and Finance 3 3%
Engineering 3 3%
Other 7 8%
Unknown 24 28%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 9. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 January 2016.
All research outputs
#3,280,186
of 22,834,308 outputs
Outputs from BioSocieties
#176
of 392 outputs
Outputs of similar age
#57,737
of 386,429 outputs
Outputs of similar age from BioSocieties
#2
of 3 outputs
Altmetric has tracked 22,834,308 research outputs across all sources so far. Compared to these this one has done well and is in the 84th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 392 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.8. This one is in the 45th percentile – i.e., 45% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 386,429 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 84% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.