| Title |
Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations
|
|---|---|
| Published in |
Journal of International Business Studies, September 2018
|
| DOI | 10.1057/s41267-018-0175-3 |
| Authors |
Peter Magnusson, Stanford A. Westjohn, Nancy J. Sirianni |
X Demographics
The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 40% |
| United Kingdom | 1 | 20% |
| Unknown | 2 | 40% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 4 | 80% |
| Science communicators (journalists, bloggers, editors) | 1 | 20% |
Mendeley readers
The data shown below were compiled from readership statistics for 167 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 167 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 26 | 16% |
| Student > Ph. D. Student | 23 | 14% |
| Researcher | 11 | 7% |
| Student > Doctoral Student | 10 | 6% |
| Student > Bachelor | 8 | 5% |
| Other | 33 | 20% |
| Unknown | 56 | 34% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 68 | 41% |
| Economics, Econometrics and Finance | 12 | 7% |
| Social Sciences | 11 | 7% |
| Engineering | 3 | 2% |
| Psychology | 3 | 2% |
| Other | 10 | 6% |
| Unknown | 60 | 36% |
Attention Score in Context
This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 18 September 2018.
All research outputs
#6,376,776
of 23,103,436 outputs
Outputs from Journal of International Business Studies
#249
of 969 outputs
Outputs of similar age
#113,118
of 337,667 outputs
Outputs of similar age from Journal of International Business Studies
#9
of 26 outputs
Altmetric has tracked 23,103,436 research outputs across all sources so far. This one has received more attention than most of these and is in the 72nd percentile.
So far Altmetric has tracked 969 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.6. This one has gotten more attention than average, scoring higher than 74% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 337,667 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 66% of its contemporaries.
We're also able to compare this research output to 26 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 65% of its contemporaries.