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The relative importance of the brand of music festivals: a customer equity perspective

Overview of attention for article published in Journal of Strategic Marketing, July 2010
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Mentioned by

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1 X user

Citations

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55 Dimensions

Readers on

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193 Mendeley
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Title
The relative importance of the brand of music festivals: a customer equity perspective
Published in
Journal of Strategic Marketing, July 2010
DOI 10.1080/09652541003768061
Authors

Mark A.A.M. Leenders

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 193 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Spain 1 <1%
South Africa 1 <1%
Unknown 191 99%

Demographic breakdown

Readers by professional status Count As %
Student > Master 55 28%
Student > Bachelor 41 21%
Student > Ph. D. Student 17 9%
Professor > Associate Professor 10 5%
Student > Postgraduate 9 5%
Other 24 12%
Unknown 37 19%
Readers by discipline Count As %
Business, Management and Accounting 78 40%
Social Sciences 24 12%
Arts and Humanities 16 8%
Economics, Econometrics and Finance 9 5%
Psychology 7 4%
Other 21 11%
Unknown 38 20%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 January 2016.
All research outputs
#15,936,647
of 23,664,651 outputs
Outputs from Journal of Strategic Marketing
#109
of 180 outputs
Outputs of similar age
#77,265
of 95,280 outputs
Outputs of similar age from Journal of Strategic Marketing
#2
of 3 outputs
Altmetric has tracked 23,664,651 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 180 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 6.9. This one is in the 16th percentile – i.e., 16% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 95,280 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 10th percentile – i.e., 10% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.