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Dialogmarketing und Kundenbindung mit Connected Cars

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

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1 X user

Citations

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9 Dimensions

Readers on

mendeley
49 Mendeley
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Title
Dialogmarketing und Kundenbindung mit Connected Cars
Published by
Springer Fachmedien Wiesbaden, November 2018
DOI 10.1007/978-3-658-22929-0
ISBNs
978-3-65-822928-3, 978-3-65-822929-0
Authors

Holland, Heinrich

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 49 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 49 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 21 43%
Student > Master 12 24%
Student > Ph. D. Student 2 4%
Student > Doctoral Student 1 2%
Unknown 13 27%
Readers by discipline Count As %
Business, Management and Accounting 15 31%
Economics, Econometrics and Finance 8 16%
Computer Science 5 10%
Arts and Humanities 2 4%
Engineering 2 4%
Other 3 6%
Unknown 14 29%