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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Advertising effects? An elemental experiment
|
|---|---|
| Published in |
Australasian Marketing Journal, January 2021
|
| DOI | 10.1016/j.ausmj.2018.09.002 |
| Authors |
Tej Pochun, Linda Brennan, Lukas Parker |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Indonesia | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 42 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 42 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 6 | 14% |
| Student > Master | 5 | 12% |
| Student > Bachelor | 4 | 10% |
| Lecturer | 2 | 5% |
| Professor > Associate Professor | 2 | 5% |
| Other | 7 | 17% |
| Unknown | 16 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 17% |
| Social Sciences | 6 | 14% |
| Design | 3 | 7% |
| Linguistics | 2 | 5% |
| Agricultural and Biological Sciences | 2 | 5% |
| Other | 5 | 12% |
| Unknown | 17 | 40% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 December 2018.
All research outputs
#17,292,294
of 25,385,509 outputs
Outputs from Australasian Marketing Journal
#103
of 159 outputs
Outputs of similar age
#330,069
of 526,566 outputs
Outputs of similar age from Australasian Marketing Journal
#78
of 119 outputs
Altmetric has tracked 25,385,509 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 159 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.9. This one is in the 20th percentile – i.e., 20% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 526,566 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 27th percentile – i.e., 27% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 119 others from the same source and published within six weeks on either side of this one. This one is in the 21st percentile – i.e., 21% of its contemporaries scored the same or lower than it.