| Title |
Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media
|
|---|---|
| Published in |
International Review on Public and Nonprofit Marketing, November 2018
|
| DOI | 10.1007/s12208-018-0215-5 |
| Authors |
Rita Ferreira Gomes, Beatriz Casais |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 1 | 33% |
| United States | 1 | 33% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 33% |
| Practitioners (doctors, other healthcare professionals) | 1 | 33% |
| Science communicators (journalists, bloggers, editors) | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 68 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 68 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 11 | 16% |
| Lecturer | 5 | 7% |
| Student > Ph. D. Student | 5 | 7% |
| Student > Doctoral Student | 5 | 7% |
| Student > Bachelor | 4 | 6% |
| Other | 10 | 15% |
| Unknown | 28 | 41% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 17 | 25% |
| Psychology | 6 | 9% |
| Social Sciences | 6 | 9% |
| Economics, Econometrics and Finance | 4 | 6% |
| Computer Science | 2 | 3% |
| Other | 7 | 10% |
| Unknown | 26 | 38% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 September 2020.
All research outputs
#14,432,184
of 23,116,036 outputs
Outputs from International Review on Public and Nonprofit Marketing
#27
of 68 outputs
Outputs of similar age
#236,293
of 438,032 outputs
Outputs of similar age from International Review on Public and Nonprofit Marketing
#2
of 3 outputs
Altmetric has tracked 23,116,036 research outputs across all sources so far. This one is in the 35th percentile – i.e., 35% of other outputs scored the same or lower than it.
So far Altmetric has tracked 68 research outputs from this source. They receive a mean Attention Score of 2.7. This one has gotten more attention than average, scoring higher than 55% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 438,032 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 43rd percentile – i.e., 43% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.