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Advances in Advertising Research (Vol. VI)

Overview of attention for book
Cover of 'Advances in Advertising Research (Vol. VI)'

Table of Contents

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    Book Overview
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    Chapter 1 Signaling Warmth: How Brand Warmth and Symbolism Affect Consumers’ Online Brand Endorsements
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    Chapter 2 PEER: Looking into Consumer Engagement in e-WOM through Social Media
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    Chapter 3 How to Achieve a Social Media Transformation
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    Chapter 4 Discovering Twitter Metrics for Creative Super Bowl Campaigns
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    Chapter 5 Memes at an Exhibition: Consumer Interpretations Of Internet Memes
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    Chapter 6 Watch it! The Influence of Forced Pre-roll Video Ads on Consumer Perceptions
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    Chapter 7 The Role of Stereoscopic 3D Virtual Reality in Fashion Advertising and Consumer Learning
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    Chapter 8 Effects of Online Review Response Strategies on Attitudes toward the Hotel
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    Chapter 9 Understanding Agency-Client Relationships Better Through Clients’ Perceptions of Value and Value Antecedents
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    Chapter 10 The Effects of Emotional Television Advertising on Older and Younger Adults
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    Chapter 11 Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility
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    Chapter 12 The Selective Avoidance of Threat Appeals in Right-Wing Populist Political Ads: An Implicit Cognition Approach Using Eye-Tracking Methodology.
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    Chapter 13 The Effects of Gender Egalitarian Appeals in Advertisements on American Consumers
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    Chapter 14 An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis of Belgian Ads
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    Chapter 15 Towards A Revised Theory of Visual Signification
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    Chapter 16 Message Strategy Typologies: A Review, Integration, and Empirical Validation in China
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    Chapter 17 Understanding Employee Perceptions of Advertising Effectiveness
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    Chapter 18 The Immediate and Delayed Effect of an Advertiser Funded Program on Consumers’ Brand Attitudes: A Field Study
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    Chapter 19 Children’s Advertising Literacy for New Advertising Formats: The Mediating Impact of Advertising Literacy on the (Un)Intended Effects of Advergames and Advertising Funded Programs.
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    Chapter 20 Distinguishing Implicit from Explicit Brand Attitudes in Brand Placement Research
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    Chapter 21 Implicit and Explicit Measures: What Their Dissociations Reveal About the Workings of Advertising
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    Chapter 22 Hindering Facial Mimicry in Ad Viewing: Effects On Consumers’ Emotions, Attitudes and Purchase Intentions
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    Chapter 23 Creative Media Use Increases Online Sharing of Your Ad (but Seems Less Effective for Your Brand)
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    Chapter 24 The Underlying Processes of Creative Media Advertising
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    Chapter 25 Creative vs. Traditional Media Choice: Effects on Word-of-Mouth and Purchase Intention
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    Chapter 26 The Effects of Floor Advertising Directed to Children in a Food Retail Environment
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    Chapter 27 Effects of Multilingual Product Packaging on Product Attitude, Perceived Quality, and Taste Perceptions
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    Chapter 28 The Power of Symbolic Packaging Cues
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    Chapter 29 I Love You Just The Way You Are: When Large Degrees of Logo Change Hurt Information Processing and Brand Evaluation
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    Chapter 30 The Effect of Evoked Feelings and Cognitions, Parent Brand Fit, Experiences and Brand Personality on the Adoption Intention of Branded Electric Cars for Early and Late Adopter Segments
Overall attention for this book and its chapters
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Mentioned by

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2 X users
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1 Wikipedia page

Citations

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Title
Advances in Advertising Research (Vol. VI)
Published by
Gabler Verlag, January 2016
DOI 10.1007/978-3-658-10558-7
ISBNs
978-3-65-810557-0, 978-3-65-810558-7
Editors

Peeter Verlegh, Hilde Voorveld, Martin Eisend

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X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
 Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 74 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 1 1%
Unknown 73 99%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 10 14%
Student > Master 10 14%
Student > Bachelor 8 11%
Other 4 5%
Lecturer 4 5%
Other 10 14%
Unknown 28 38%
Readers by discipline Count As %
Business, Management and Accounting 20 27%
Social Sciences 13 18%
Psychology 6 8%
Economics, Econometrics and Finance 3 4%
Design 2 3%
Other 4 5%
Unknown 26 35%

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