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Neuromarketing

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

twitter
1 X user
wikipedia
4 Wikipedia pages

Citations

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163 Dimensions

Readers on

mendeley
369 Mendeley
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Title
Neuromarketing
Published by
Springer-Verlag Berlin Heidelberg, January 2010
DOI 10.1007/978-3-540-77829-5
ISBNs
978-3-54-077828-8, 978-3-54-077829-5
Authors

Zurawicki, Leon, Leon Zurawicki

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 369 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 2 <1%
Colombia 1 <1%
Ecuador 1 <1%
Brazil 1 <1%
Sweden 1 <1%
Germany 1 <1%
Iran, Islamic Republic of 1 <1%
Spain 1 <1%
Poland 1 <1%
Other 1 <1%
Unknown 358 97%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 65 18%
Student > Master 61 17%
Student > Ph. D. Student 32 9%
Student > Doctoral Student 28 8%
Researcher 22 6%
Other 64 17%
Unknown 97 26%
Readers by discipline Count As %
Business, Management and Accounting 99 27%
Social Sciences 37 10%
Psychology 25 7%
Economics, Econometrics and Finance 21 6%
Computer Science 15 4%
Other 67 18%
Unknown 105 28%