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X Demographics
Mendeley readers
| Title |
Programmatic Advertising
|
|---|---|
| Published by |
Springer International Publishing, January 2016
|
| DOI | 10.1007/978-3-319-25023-6 |
| ISBNs |
978-3-31-925021-2, 978-3-31-925023-6
|
| Editors |
Oliver Busch |
X Demographics
The data shown below were collected from the profiles of 9 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 4 | 44% |
| Canada | 1 | 11% |
| United States | 1 | 11% |
| Unknown | 3 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 8 | 89% |
| Science communicators (journalists, bloggers, editors) | 1 | 11% |
Mendeley readers
The data shown below were compiled from readership statistics for 51 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 2% |
| Unknown | 50 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 14 | 27% |
| Student > Bachelor | 11 | 22% |
| Researcher | 4 | 8% |
| Student > Ph. D. Student | 3 | 6% |
| Student > Postgraduate | 2 | 4% |
| Other | 5 | 10% |
| Unknown | 12 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 17 | 33% |
| Computer Science | 8 | 16% |
| Social Sciences | 6 | 12% |
| Medicine and Dentistry | 2 | 4% |
| Economics, Econometrics and Finance | 2 | 4% |
| Other | 3 | 6% |
| Unknown | 13 | 25% |