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X Demographics
Mendeley readers
| Title |
Fundamentals of Business-to-Business Marketing
|
|---|---|
| Published by |
Springer International Publishing, January 2015
|
| DOI | 10.1007/978-3-319-12463-6 |
| ISBNs |
978-3-31-912462-9, 978-3-31-912463-6, 978-3-31-938521-1
|
| Editors |
Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Denmark | 1 | 50% |
| United States | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 50% |
| Science communicators (journalists, bloggers, editors) | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 84 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 1% |
| Unknown | 83 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 28 | 33% |
| Student > Bachelor | 21 | 25% |
| Student > Ph. D. Student | 8 | 10% |
| Student > Postgraduate | 4 | 5% |
| Other | 4 | 5% |
| Other | 10 | 12% |
| Unknown | 9 | 11% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 34 | 40% |
| Engineering | 11 | 13% |
| Economics, Econometrics and Finance | 6 | 7% |
| Social Sciences | 5 | 6% |
| Computer Science | 3 | 4% |
| Other | 13 | 15% |
| Unknown | 12 | 14% |