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Handbook of Social Media Management

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Cover of 'Handbook of Social Media Management'

Table of Contents

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    Book Overview
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    Chapter 1 The Social Media Management Chain, How Social Media Influences Traditional Media
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    Chapter 2 Traditional Media Companies in the U.S. and Social Media: What’s the Strategy?
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    Chapter 3 Social Media in Companies. Integrated Approach for a Social Media Strategy
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    Chapter 4 Some Economics of New Media Content Production and Consumption, and Strategic Implication for Media Companies
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    Chapter 5 How (Social) Media Can Change “Change” in Organizations
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    Chapter 6 Employees’ Conceptions of How Management Can Operationalize Employee Involvement
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    Chapter 7 Book Industry Business, Concentration, Internet and Social Media of Management and Marketing
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    Chapter 8 New Venture Creation in Social Media Platform; Towards a Framework for Media Entrepreneurship
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    Chapter 9 New Marketing Communication in Social Media Business
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    Chapter 10 Social Networks as Marketing Tools for Media Companies
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    Chapter 11 Handbook of Social Media Management
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    Chapter 12 Social Media: Managerial and Economic Opportunities and Challenges
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    Chapter 13 Social Media, Aggregation and the Refashioning of Media Business Models
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    Chapter 14 How Media Companies Should Create Value: Innovation Centered Business Models and Dynamic Capabilities
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    Chapter 15 Media Management and Social Media Business: New Forms of Value Creation in the Context of Increasingly Interconnected Media Applications
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    Chapter 16 Managing Social Media Value Networks: From Publisher (Broadcast) to User-Centric (Broadband-Narrowcast) Business Models
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    Chapter 17 Two Faces of Growth: Linking Customer Engagement to Revenue Streams
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    Chapter 18 Keys to Monetize Social Media in the Audiovisual Business
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    Chapter 19 Digital Hollywood: How Internet and Social Media Are Changing the Movie Business
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    Chapter 20 Distributing Audiovisual Contents in the New Digital Scenario: Multiplatform Strategies of the Main Spanish TV Networks
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    Chapter 21 Facebook: A Business Perspective on the Power of Intelligent Networking and Social Media
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    Chapter 22 Multimedia Strategies for FM Radio Stations in Moscow
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    Chapter 23 Social Media in Russia: Its Features and Business Models
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    Chapter 24 China’s Media Industry: Landscape and Development
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    Chapter 25 Social Media Strategies and Practices of Integrated Media Companies
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    Chapter 26 “Telekom hilft”: Customer Service in the Social Web
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    Chapter 27 Online Radio: A Social Media Business?
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    Chapter 28 Platform Leadership in Online Broadcasting Markets
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    Chapter 29 Ad Addressability and Personalized Content in IPTV Markets
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    Chapter 30 The Social Media War: Is Google+ the David to Facebook’s Goliath?
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    Chapter 31 Applications for the Media Sector to Leverage Content in Social Networks
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    Chapter 32 Star Management of Talent Agencies and Social Media in Korea
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    Chapter 33 Predicting the Future of Investor Sentiment with Social Media in Stock Exchange Investments: A Basic Framework for the DAX Performance Index
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    Chapter 34 Branding with Social Media at RTS
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    Chapter 35 Social Television, Creative Collaboration and Television Production: The Case of the BBC’s ‘The Virtual Revolution’
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    Chapter 36 Evolution of Strategy and Commercial Relationships for Social Media Platforms: The Case of YouTube
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    Chapter 37 Social Media and New Audiences as a New Challenge for Traditional and New Media Industries
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    Chapter 38 Towards a Typology of Strategies for User Involvement
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    Chapter 39 Social Media Monitoring Tools as Instruments of Strategic Issues Management
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    Chapter 40 Social Networks: The Question on Efficiency Remains
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    Chapter 41 How to Engage the Audience? A Study on Using Twitter to Engage Newspaper Readers
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    Chapter 42 Blogs and Social Media: The New Word of Mouth and its Impact on the Reputation of Banks and on their Profitability
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    Chapter 43 Social Networks and Media Brands: Exploring the Effect of Media Brands’ Perceived Social Network Usage on Audience Relationship
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    Chapter 44 Social Media Involvement Among College Students and General Population: Implications to Media Management
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    Chapter 45 Customer Integration and Web Interactivity. A Literature Review and Analysis of the Role of Transaction Costs in Building Value Webs
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    Chapter 46 All Businesses are Media Business: The Impact of Social Media on the Healthcare Market
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    Chapter 47 The Impact of Facebook on News Consumption
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    Chapter 48 The Usage and Advertising Effects of Social Media in China
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    Chapter 49 What Social Media Are Doing and Where They Are Taking Us
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Mentioned by

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18 X users
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9 Wikipedia pages

Citations

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17 Dimensions

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144 Mendeley
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Title
Handbook of Social Media Management
Published by
Springer-Verlag Berlin Heidelberg, January 2013
DOI 10.1007/978-3-642-28897-5
ISBNs
978-3-64-228896-8, 978-3-64-228897-5, 978-3-66-252194-6
Authors

Evens, Tom

Editors

Mike Friedrichsen, Wolfgang Mühl-Benninghaus

X Demographics

X Demographics

The data shown below were collected from the profiles of 18 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 144 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 144 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 19 13%
Student > Bachelor 19 13%
Student > Ph. D. Student 14 10%
Student > Doctoral Student 12 8%
Lecturer 7 5%
Other 21 15%
Unknown 52 36%
Readers by discipline Count As %
Business, Management and Accounting 34 24%
Social Sciences 22 15%
Arts and Humanities 14 10%
Computer Science 9 6%
Economics, Econometrics and Finance 6 4%
Other 7 5%
Unknown 52 36%