The Honorable Merchant – Between Modesty and Risk-Taking

Chapter 1 The Merchant from Patristics to the Honnête Homme in the Writings of Savary

Chapter 2 The Honorable Merchant and the Corporate Social Responsibility Movement

Chapter 3 The Legend of Excellent Businessman. A Neuroethical Perspective

Chapter 4 The Honest Businessperson: Cosmopolitan Theory and Cultural Praxis (The Example of Denmark and Scandinavia)

Chapter 5 Voluntary Business Regulation for Sustainability: Intends, Norms and Motivations of Building Public Trust of Corporate Managers

Chapter 6 The Honest Merchant Before Adam Smith: The Genesis and Rise of a Literary Prototype in Britain

Chapter 7 The Long Journey from “Deceiver and Conman” to “Honorable Merchant.” The Image of the Merchant in Spanish Literature and Its Contexts from the Sixteenth to the End of the Eighteenth Century

Chapter 8 The Figures of the Honorable Merchant and the Philanthropic Entrepreneur-Paternalist in Eighteenth Century Spanish Sentimental Comedies

Chapter 9 The Homo Oeonomicus, Merchant Ethos, and Liberalism in Spain Under Enlightened Absolutism

Chapter 10 “A Traveling Salesman from Hades”. On the Critique of the Acquisitive Mindset in Nikolai V. Gogol’s Novel Dead Souls (1842)

Chapter 11 The Ethics of the Merchant in the Islamic Faith: From Ibn Khaldoun to Islamic Finance

Chapter 12 The Most Successful and Moralistic Merchant at the Dawn of Japanese Capitalism. Shibusawa and His Confucianism