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X Demographics
Mendeley readers
| Title |
Contemporary Marketing Strategy
|
|---|---|
| Published by |
Springer International Publishing, January 2019
|
| DOI | 10.1007/978-3-030-11911-9 |
| ISBNs |
978-3-03-011910-2, 978-3-03-011911-9
|
| Authors |
Rajagopal, Rajagopal, |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Mexico | 1 | 33% |
| Unknown | 2 | 67% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 96 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 96 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 14 | 15% |
| Student > Master | 12 | 13% |
| Lecturer | 10 | 10% |
| Student > Postgraduate | 3 | 3% |
| Student > Doctoral Student | 2 | 2% |
| Other | 7 | 7% |
| Unknown | 48 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 22 | 23% |
| Engineering | 6 | 6% |
| Agricultural and Biological Sciences | 5 | 5% |
| Arts and Humanities | 3 | 3% |
| Economics, Econometrics and Finance | 3 | 3% |
| Other | 9 | 9% |
| Unknown | 48 | 50% |