| Title |
Emotional branding speaks to consumers’ heart: the case of fashion brands
|
|---|---|
| Published in |
Fashion and Textiles, February 2019
|
| DOI | 10.1186/s40691-018-0164-y |
| Authors |
Youn-Kyung Kim, Pauline Sullivan |
X Demographics
The data shown below were collected from the profiles of 8 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Italy | 2 | 25% |
| United States | 2 | 25% |
| France | 1 | 13% |
| Unknown | 3 | 38% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 8 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 661 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 661 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 74 | 11% |
| Student > Bachelor | 72 | 11% |
| Student > Ph. D. Student | 36 | 5% |
| Lecturer | 27 | 4% |
| Unspecified | 17 | 3% |
| Other | 81 | 12% |
| Unknown | 354 | 54% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 143 | 22% |
| Social Sciences | 36 | 5% |
| Arts and Humanities | 23 | 3% |
| Economics, Econometrics and Finance | 21 | 3% |
| Unspecified | 17 | 3% |
| Other | 62 | 9% |
| Unknown | 359 | 54% |
Attention Score in Context
This research output has an Altmetric Attention Score of 70. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 02 August 2023.
All research outputs
#580,155
of 24,677,985 outputs
Outputs from Fashion and Textiles
#4
of 172 outputs
Outputs of similar age
#13,874
of 446,968 outputs
Outputs of similar age from Fashion and Textiles
#2
of 10 outputs
Altmetric has tracked 24,677,985 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 172 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 7.1. This one has done particularly well, scoring higher than 98% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 446,968 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 96% of its contemporaries.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than 8 of them.