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Functional and emotional traits of corporate social media message strategies: Behavioral insights from S

Overview of attention for article published in Public Relations Review, March 2019
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  • Average Attention Score compared to outputs of the same age
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
2 X users
facebook
1 Facebook page

Citations

dimensions_citation
86 Dimensions

Readers on

mendeley
143 Mendeley
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Title
Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data
Published in
Public Relations Review, March 2019
DOI 10.1016/j.pubrev.2018.12.001
Authors

Yi Grace Ji, Zifei Fay Chen, Weiting Tao, Zongchao Cathy Li

X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 143 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 143 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 19 13%
Student > Ph. D. Student 19 13%
Student > Bachelor 9 6%
Lecturer > Senior Lecturer 6 4%
Student > Doctoral Student 5 3%
Other 22 15%
Unknown 63 44%
Readers by discipline Count As %
Business, Management and Accounting 26 18%
Social Sciences 22 15%
Computer Science 5 3%
Psychology 4 3%
Engineering 4 3%
Other 16 11%
Unknown 66 46%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 18 February 2019.
All research outputs
#15,745,807
of 25,385,509 outputs
Outputs from Public Relations Review
#443
of 724 outputs
Outputs of similar age
#206,174
of 367,999 outputs
Outputs of similar age from Public Relations Review
#6
of 9 outputs
Altmetric has tracked 25,385,509 research outputs across all sources so far. This one is in the 37th percentile – i.e., 37% of other outputs scored the same or lower than it.
So far Altmetric has tracked 724 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.9. This one is in the 38th percentile – i.e., 38% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 367,999 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 42nd percentile – i.e., 42% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 9 others from the same source and published within six weeks on either side of this one. This one has scored higher than 3 of them.