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Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism

Overview of attention for article published in Marketing Letters, January 2016
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Mentioned by

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1 X user

Citations

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63 Dimensions

Readers on

mendeley
134 Mendeley
Title
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism
Published in
Marketing Letters, January 2016
DOI 10.1007/s11002-016-9400-7
Authors

Peter M. Fischer, Katharina P. Zeugner-Roth

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 134 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 1 <1%
Unknown 133 99%

Demographic breakdown

Readers by professional status Count As %
Student > Master 25 19%
Student > Ph. D. Student 19 14%
Student > Doctoral Student 9 7%
Researcher 8 6%
Student > Bachelor 7 5%
Other 26 19%
Unknown 40 30%
Readers by discipline Count As %
Business, Management and Accounting 55 41%
Social Sciences 14 10%
Economics, Econometrics and Finance 8 6%
Psychology 3 2%
Engineering 2 1%
Other 9 7%
Unknown 43 32%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 13 February 2016.
All research outputs
#15,357,941
of 22,846,662 outputs
Outputs from Marketing Letters
#195
of 286 outputs
Outputs of similar age
#233,261
of 396,749 outputs
Outputs of similar age from Marketing Letters
#2
of 3 outputs
Altmetric has tracked 22,846,662 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 286 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.0. This one is in the 18th percentile – i.e., 18% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 396,749 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 32nd percentile – i.e., 32% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.